A senior executive with 20 years of experience in the global water industry, specializing in market penetration, sales channel development, and brand recognition. Working with disruptive technologies requires a thorough knowledge of the industry and processes one is aiming at. It requires a deep understanding of your clients and what their key challenges are. It also involves a great deal of market education and working very closely with operators and integrators. While it’s a laborious cycle, there is no greater satisfaction than seeing how your technology was literally a game changer for your clients.It’s rewarding to collaborate, create new processes, and constantly improve the way we do things. The intersection between technology and industry is where the magic happens and where I strive to be.