Arancha Sanz Robas Email & Phone Number

Spain

Digital strategy of Movistar Riders, eSports Club pioneer in Europe:- Investment in online media with achievement of objectives.- Promotion of innovative digital projects.- Planning and coordination of Social Media team.- Database achievement and management with different segmentation by targets.- Development of Marketing campaigns with sponsors.- Events coordination.- Brands and sponsors activations.

Madrid Area, Spain

Diseño, implementación y seguimiento de la estrategia de marketing digital: captación de socios y donantes, activación de campañas de emergencia, arquitectura de contenidos web y acciones especiales de branding y sensibilización:- Propuesta , diseño y puesta en marcha campañas online: Adwords, Grants, SEO, display, email marketing, mobile, Facebook y Twitter ads, captación de leads y acciones con bloggers e influencers.- Definición de arquitectura y contenido de la web corporativa, lanzamiento de landings de captación y campañas digitales de sensibilización/otros departamentos.- Análisis de métricas de canales de captación y web corporativa: resultados, ROI, engagement, usabilidad web y optimización del mix de canales.- Gestión del presupuesto anual y seguimiento de agencias.

Madrid Area, Spain

ONG de cooperación al desarrollo y ayuda humanitaria comprometida con los derechos de la infancia y el fin de la pobreza infantil desde 1937.Desarrollo de estrategias y campañas de Marketing Digital:- Definición del Plan de Marketing Digital e integración con acciones Offline.- Campañas de captación y branding: SEM/PPC, Display, Mobile, medios digitales, Social Ads. - Estrategia de Branded Content, SEO, Social Media y arquitectura de contenidos.- Gestión de Agencias (SEM, SEO , SMO , Creativas y acciones especiales)- Orientación a resultados y monitorización de KPIs.

Bitoon passionately creates Digital Entertainment experiences.Specialized in the development and worldwide distribution of games over multiple platforms and giving services for brands with solutions such as gamification, advergaming:- Responsible for defining strategic international Marketing and Communication Plans for Games and Brands, combining online campaigns (SEM, SEO, Media planning, Affiliate Marketing, Social Media...) and Mobile Marketing (Branding and Performance) with offline actions.- Implementation and monitoring of marketing campaigns based on PERFORMANCE+ BRANDING, focused on optimizing ROI.- Business strategy and Promotional Planning for the Games. Including monetization decisions for Apps and online games.- Management of distribution deals, co-operation with advertising networks and partnership strategy.Loving Games&Apps&Brand Entertainment

As Account Manager in Kanlli, a Digital Marketing Agency, I used to:- Lead and monitor International marketing strategy for Agency clients: travel, automotive, fashion, FMCG, insurance or finance sectors.- Define and implement clients’ Digital Media Strategies, aiming to develop brand awareness, generate traffic and encourage trial: SEO, SEM, Affiliate, Media. Coordinating closely with internal marketing teams, ensuring brand objectives.- Manage International projects with a Global Agency partner, Yamondo, including communication with clients in USA, Hong Kong, Denmark, UK or China, and responsible for Baidu product management.

Carat is a Communication, Marketing and Market Research Agency. In charge of defining the optimum media mix for clients, sales analysis and ad hoc recommendations for teams.

Benchmarking, strategy and market research.

Market Research Degree, Marketing

This program is adapted to Business and Marketing wordlwide. Provides a solid knowledge and a practical overview to develope an extensive.

Business Administration Degree, Marketing

Extensive training in Business management. With specialization in different positions, such as finance, supply chain, marketing.

Marketing, Exchange Program, Marketing

Marketing Degree in California, including: International Marketing, Solution Methods, Public Relations and Marketing Campaigns. In USD.

Master In Advertising And Communication (Mpc), Esic., Comunication And Advertisement Areas

Broad view of the exciting world of business media and advertising, with a special emphasis on Marketing and Communication.