Alberto Aranda Email & Phone Number

Atlanta, Georgia, United States

At A&A, we are dedicated to unleashing the true power of your brand through sound strategic marketing. Our mission is to provide comprehensive marketing services that empower businesses to discover and maximize their brand's full potential. We strive to elevate brand awareness, foster customer loyalty, and drive increased sales through a meticulous process that crafts unique brand identities and aligns them with business values, missions, and reputations.Our Beliefs and… Show more At A&A, we are dedicated to unleashing the true power of your brand through sound strategic marketing. Our mission is to provide comprehensive marketing services that empower businesses to discover and maximize their brand's full potential. We strive to elevate brand awareness, foster customer loyalty, and drive increased sales through a meticulous process that crafts unique brand identities and aligns them with business values, missions, and reputations.Our Beliefs and Services:1. Strategic Brand Crafting: We believe in the transformative impact of a well-crafted brand strategy. Our services guide you in developing a unique value proposition that not only fosters customer loyalty but also distinguishes your brand from competitors.2. Creative Execution: Bringing your brand essence to life is an art. We assist you in designing and executing effective brand plans across diverse consumer touchpoints, ensuring that your brand resonates with your target audience.3. Digital Media Planning: In today's competitive landscape, your brand needs to coexist seamlessly with consumers. We emphasize the importance of a well-defined digital media plan to maximize return on investment (ROI) and ensure your brand thrives in the digital realm.4. Market Research Excellence: Success begins with understanding your target audience and the competitive landscape. We leverage innovative market research techniques to stay ahead of consumer and sector trends, providing you with valuable insights for informed decision-making.5. Metrics-Driven Improvement: A plan without key metrics is incomplete. We believe in measuring success and learnings to establish benchmarks for growth and correction. Our commitment is to continuously improve and refine strategies to ensure sustained success for your brand.Connect with us if you're ready to fully unleash the potential of your brand. At A&A, we are your partners in achieving marketing excellence and driving brand growth. Happy to connect! Show less

United States

Established and operated a family business dedicated to wealth management. This venture has allowed me to continue in developing skill set in financial markets, strategic planning, and customer relations. This experience has been instrumental in enhancing my entrepreneurial acumen and decision-making abilities.

Eastern Europe

In this role, I achieved shared vision and objectives by directing a cross-cultural marketing team across 26 countries throughout Eastern Europe, devising the data driven growth strategies and high engagement marketing campaigns for market amplification.A few of noteworthy contributions in this tenure include:• Grew 5% in revenues and 6% volume by leading the implementation of "One Brand Strategy" expanding consumer's choice across brand portfolio.• Bolstered 20% volume… Show more In this role, I achieved shared vision and objectives by directing a cross-cultural marketing team across 26 countries throughout Eastern Europe, devising the data driven growth strategies and high engagement marketing campaigns for market amplification.A few of noteworthy contributions in this tenure include:• Grew 5% in revenues and 6% volume by leading the implementation of "One Brand Strategy" expanding consumer's choice across brand portfolio.• Bolstered 20% volume for Coke Zero Sugar by expanding into new markets along with enhanced marketing mix including better taste, visual identity, high-impact communication.• Promoted 20% Coca-Cola positive image by launching new product innovation such as Coca-Cola with Stevia in countries of Greece and Italy.• Enhanced 10% transactions among teens; built the integrated marketing campaigns tapping into their emotional values of freedom and belonging.• Enhanced 8pts household penetration by launching innovative social media campaign engaging diverse target during daily supermarket visits.• Maximized 21% market share in socializing consumption occasion; developed integrated marketing campaign. Show less

Atlanta

Championed cross-functional global team in successfully launching the “One Brand Strategy” and “Taste the Feeling” integrated marketing campaign in 120 countries.A few of noteworthy contributions in this tenure include:• Acquired 3% in volume and 4% in revenues while hitting +30% productivity gains using new Coke TM branding system.• Boosted +4pts Brand Love and +10pts "for someone like me" key engagement indicators for Coca-Cola TM worldwide among all age… Show more Championed cross-functional global team in successfully launching the “One Brand Strategy” and “Taste the Feeling” integrated marketing campaign in 120 countries.A few of noteworthy contributions in this tenure include:• Acquired 3% in volume and 4% in revenues while hitting +30% productivity gains using new Coke TM branding system.• Boosted +4pts Brand Love and +10pts "for someone like me" key engagement indicators for Coca-Cola TM worldwide among all age targets.• Introduced New Coca-Cola Zero in more than 80 countries expanding Coca-Cola TM product portfolio and delivered more consumer choice.• Attained +10pts incidence levels among teens by connecting through their passions for Music and Sports by launching innovative global campaigns with a focus on key affordable product trial packages. Show less

Atlanta

I achieved profitable and cohesive juice portfolio of brands by devising and launching “Master-Brand” approach, increasing category relevance for company worldwide.A few of noteworthy contributions in this tenure include:• Launched new line extension "fruit animals" 100% juice which resulted in becoming the #1 brand among the children and moms.• Expedited +20% profit growth by expanding juice drink segment through product innovation with variety of flavors.•… Show more I achieved profitable and cohesive juice portfolio of brands by devising and launching “Master-Brand” approach, increasing category relevance for company worldwide.A few of noteworthy contributions in this tenure include:• Launched new line extension "fruit animals" 100% juice which resulted in becoming the #1 brand among the children and moms.• Expedited +20% profit growth by expanding juice drink segment through product innovation with variety of flavors.• Raised +20% household penetration by introducing occasion-based marketing campaign for breakfast.• Built "juice university", mentoring 500+ juice marketers through online e-learning courses. Show less

Chile