Arantxa Barra Tejada Email & Phone Number

Zaragoza, Ar, Es

Zaragoza, Ar, Es

Zaragoza Y Alrededores

Zaragoza, Aragón, España

- Strategic marketing management- Design and execution of communication plan (both internal and external)- Customer Experience strategist

Zaragoza Y Alrededores, España

- Marketing (on / off). Definition of strategy, management of social networks and website, marketing automation, CX, SEO / SEM positioning.- Definition, management and implementation of the Communication, Promotion and Print and Digital Advertising Plan.- Management of direct Marketing commercial strategies / campaigns (email marketing, banners, catalogues ...).- Events and fairs (Light+Building, SCEWC Barcelona, Matelec...)

- Start-up of the department and the team.- Design and manage the marketing and communication strategic plan with support to the commercial team.- Online ecosystem coordination (ecommerce, positioning and launching of new online sales channels such as Amazon and private sales clubs).- National and international events and fairs (Ambiente (Germany) or Maison & Objet (France), among others).- Analysis of the international market and search and development of new products.- Budget control

- Definition and execution of the international strategic communication plan including the product launches and brand image campaigns.- Global coordination of Public Relations activities, including management and organization of more than 15 local agencies.- Social media manager. Definition of the company's international social media strategy. Launch and development of all social channels with more than 250,000 followers. Definition of the revitalization plan, as well as their objectives and control.- Organization of more than 50 acts, fairs and specialized events for the media.- Maximization of the brand's visibility with a clear orientation towards results, with more than 10,000 coverage achieved.

Inteligencia Artificial Aplicada Al Marketing Y La Comunicación, Marketing

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