- Conduct day-to-day project coordination, planning, and implementation for vendors and new item onboarding- Develop and implement seasonal merchandise strategy and priorities- Develop and oversee monthly sales and promotions- Advise on brand opportunities, department forecasting, online opportunities to increase sales, conversion, and profit performance- MAP management- Execute monthly sales performance reports; recommends actions to Senior Category Manager- Build and maintain vendor relations, including new vendor on-boarding- Optimize SEO, act upon trending phrases and key brands via Constructor.io- Bi-weekly audit of MAP competitor pricing- Work with other departments to - Purchase orders

Worked with the designer/owner to create the wanted aesthetic for the S/S17 line and social media campaigns. Set up equipment for the shoot and broke it down. Established shots for 2nd photographer and directed models for posing. Photographed the S/S17 line for social media and for the Tesoro website. Processed photos by resizing, editing and retouching photos via Adobe Lightroom.

-Work with media outlets to publish timely company information, such as press releases, brochures, and other materials.-Ensure communication strategy is consistent and reflects the organization’s strategic vision.-Implement social media strategies.-Grow online supporter base and traffic.-Perform social media community management duties.-Build and sustain online communities.-Manage relationships with media outlets.-Produce and publish mass communications with email blasts and marketing campaigns.-Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.-Ensure consistent framing of messages.-Publish videos and photography on company website and blogs.-Document presence of companies at events, conferences, and speaking engagements.-Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles.-Collaborate with marketing to develop the advertising, marketing and promotion plans.-Edit and revise content as necessary.