Aránzazu Pérez
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Aránzazu Pérez Email & Phone Number

Marketing at CACT Lanzarote
Location: Greater Arrecife Metropolitan Area, Spain 19 work roles 6 schools
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✓ Verified July 2026 3 data sources Profile completeness 100%

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Current company
Role
Marketing
Location
Greater Arrecife Metropolitan Area, Spain
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Who is Aránzazu Pérez? Overview

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Aránzazu Pérez is listed as Marketing at CACT Lanzarote, a with 53 employees, based in Greater Arrecife Metropolitan Area, Spain. AeroLeads shows a matched LinkedIn profile for Aránzazu Pérez.

Aránzazu Pérez previously worked as Service Manager at Ayesa and CEO & Co-founder at Wonder Experience. Aránzazu Pérez holds Ingeniero Técnico En Informática De Sistemas, Computer Engineering, 6.26 from Universidad De Granada.

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CACT Lanzarote

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Profile bio

About Aránzazu Pérez

Graduated in Computer Systems Engineering with a program in Innovation Management and Leadership, and an MBA in Tourism. I am passionate about technology, people, innovation, marketing, disruption, and new ways of doing things. I am a technology and innovation professional, results-oriented, specialized in managing multidisciplinary teams, projects, and accounts, as well as experienced in solution development and creating new products.Throughout my 10 years of professional experience, I have led projects in various sectors such as banking, insurance, tourism, and culture, both in the private and public sectors.In 2017, I led the creation of a new way to experience fashion at CACT Lanzarote, bringing to life the Lanzarote Fashion Weekend experience, which generated over 1 million euros in advertising return on investment and attracted more than 15 collaborating and sponsoring companies to the event.In recent years, I have participated in defining and generating exciting project proposals, such as interactive museums and the Smart Island project. In 2019, we received 2 enerTIC Awards for Lanzarote Smart Island and CITIES Timanfaya. Also, in 2020, with Taro chatbot - the world's first tourism chatbot alongside the one from Boston - we were awarded in the tourism destination category at "The Chatbots Tourism Awards 2020" competition.In 2020, I joined Grupo Martínez Abolafio as Director of Magma Innovation Services, where we successfully develop strategic consulting projects in innovation, cultural and digital transformation, as well as the Marina Innova Hub tourism innovation HUB.Currently, I coordinate technological projects in the tourism field as Service Manager at Ibermática.In addition to my professional experience, I have also co-founded and successfully directed Wonder Experience, a platform of personalized and gamified experiences for travelers that received the 2nd prize in Turislab in 2022 and was also the winner of the III Talent Seeds Program promoted by the Chamber of Commerce of Lanzarote and La Graciosa along with the Lanzarote Council.My strategic focus, leadership skills, and passion for technology, people, and innovation have allowed me to excel in the industry and be recognized with awards and distinctions in the fields of technology and tourism. I am proud to be able to add value to the industry and always be on the lookout for new opportunities to innovate and make a difference, always seeking a win-win.

Listed skills include Presentaciones De Ventas, Ventas, B2B, Desarrollo De Presentaciones, and 17 others.

Current workplace

Aránzazu Pérez's current company

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CACT Lanzarote
Cact Lanzarote
Marketing
Arrecife, CN, ES
Employees
53
AeroLeads page
19 roles

Aránzazu Pérez work experience

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Service Manager

Current

Arrecife, Canarias, España

Apr 2023 - Present

Ceo & Co-Founder

Current

A journey is an opportunity to discover new cultures, explore fascinating places, and create unforgettable memories. At Wonder Experience, we believe that every traveler deserves a unique and personalized experience that reflects their tastes and preferences.Our platform offers gamified tour routes that not only take you to the most emblematic places, but also allow you to discover hidden gems and experience unique adventures. In addition, thanks to our point system, you can earn incredible rewards that you can redeem for new experiences in the same or different destinations. We connect travelers with local affiliated establishments to provide a more authentic and connected experience with the local culture.At Wonder Experience, we are here to make your journey more exciting, more personal, and more unforgettable than ever before.

Mar 2022 - Present

Vocal - Junta Directiva

Arrecife, Canarias, España

Mar 2024 - Nov 2024

Vicepresidenta

Arrecife, Canarias, España

May 2023 - Apr 2024

Director Of Strategic Projects

Arrecife, Canary Islands, Spain

Oct 2022 - Apr 2023

Director

Arrecife, Canary Islands, Spain

www.marinainnovahub.com

Feb 2022 - Oct 2022

Innovation Manager

Arrecife, Canary Islands, Spain

Desde Magma Innovation Services trabajamos para impregnar de innovación cada rincón del Grupo Martínez Abolafio, tangibilizamos la innovación mediante procesos con los que conseguimos la mejora continua de todas y cada una de las líneas de negocio y core del Grupo, detectando intraemprendedores así como necesidades y solucionando las mismas a través de la ejecución de proyectos, que en muchas ocasiones, involucran herramientas tecnológicas formando parte del proceso de transformación digital del Grupo y de sus unidades de negocio. Ponemos a disposición de la comunidad de innovadores y mentes inquietas de Lanzarote o de quienes nos visiten, de un espacio de encuentro y de trabajo colaborativo, nuestro Magma Workcafe situado en C/Manolo Millares, 30 en Arrecife, espacio que también dinamizamos con encuentros de networking, ponencias, talleres, etc.Apoyamos y materializamos la transformación digital del Grupo, así como el cambio cultural, clave para cualquier proceso de transformación.Conectar personas, capacidades, y tecnología, dentro de un ambiente y contexto colaborativo, son las premisas con las que trabajo cada día. Siempre orientada hacia los pequeños detalles, son los que marcan las grandes diferencias.Si quieres información acerca de nuestros servicios, así como de los eventos, y de nuestro espacio de trabajo colaborativo, Magma Workcafe, pincha en el siguiente enlace:www.magmainnovation.io

Sep 2020 - Feb 2022

Innovation & Strategic Projects Director

Arrecife, Canary Islands, Spain

Lanzarote has Art, Culture and Tourism Centers where visitors can enjoy unique experiences such as exploring a volcanic cave and discovering its secrets, delighting in events of different performing arts in a volcanic auditorium, seeing 450 different species of cactus in one place, or immersing themselves in a lunar or Martian landscape through the Ruta de los Volcanes in Timanfaya National Park.Led from the beginning by the brilliant César Manrique, all of them have an unparalleled combination of art, culture, and nature, making them unique spaces with no possible comparison.Within this incomparable framework, I am responsible for co-creating, leading, and executing projects such as Lanzarote Fashion Weekend, #lztfw, the interactive and museum project Casa-Museo del Campesino, the interactive and museum project Casa de Los Volcanes, and Lanzarote Smart Island.As an innovation manager, I am also responsible for managing the ecosystem and the Lanzarote Technological and Tourism Innovation Center (CITTLAN), which is part of the holistic initiative Lanzarote Smart Island, an integrative project that will promote the island's sustainable development through public-private collaboration and Digital Transformation. For this, Lanzarote will have the necessary technological infrastructure, and talent will be promoted through the initiatives that will be carried out in #CITTLAN.Connecting people, capabilities, and technology within a collaborative environment and context are the premises I work with every day. Always focused on the small details, they make the big differences.

Sep 2017 - Sep 2020

Experienced Business Manager Banking And Insurance

Madrid, Spain

ALTEN is a multinational company with over 30 years of experience, established and an undisputed leader in consulting and complex project execution in the engineering and ICT sectors. Of French origin, with a presence in more than 20 countries on all continents, and with over 24,000 professionals.The company is committed to quality and innovation, providing the best services to its clients, always seeking excellence, as shown by being the first Global Partner worldwide for the Software Quality standard, ISTQB.In the ICT field, it has business lines such as Mobility and Innovation, Big Data, Managed Services, Testing, and Consulting, having the ability to offer the appropriate profiles to meet the clients' demands, adopting the service modality that is required (T&M, Turnkey, SaaS, etc.).As an Experienced Business Manager at ALTEN, within the Banking and Insurance cluster, I was in charge of developing the business (prospecting and opening new accounts), maintaining and retaining large and medium accounts, managing the technological consultants associated with the unit (from the selection process to their hiring and incorporation into the company and projects, as well as subsequent follow-up, etc.), searching for new business lines oriented to the sector (Blockchain, cognitive computing, BI, PSD2, etc.), or strategic partnerships, monitoring and controlling the production and billing of activities, P&L management.Committed to the Win-Win philosophy, I provided my clients with the best tools for the proper achievement of their objectives, meeting their expectations as technological providers, always aligned with ALTEN's interests, especially with the team that I was responsible for.

Oct 2016 - Aug 2017

Account Manager & Business Developer

Madrid, Spain

I was responsible for maintaining, retaining, and developing large and medium-sized accounts, generating leads, and actively participating in various events focused on the IBM Sterling Commerce field.As a specialized partner of IBM in the Sterling Commerce portfolio (IBM Sterling B2B Integrator, IBM Sterling File Gateway, IBM Control Center...), we offered our clients the best solutions related to MFT (Managed File Transfer), which involves improving business processes through automated management of secure file transfer and transformation (with more than 50 protocols supported by the platform), end-to-end transaction control, and more. We conducted customized projects for each of our clients, from audits to turnkey projects that included both product installation and configuration and subsequent maintenance of the developed or evolutionary solutions.I managed the partnership with IBM, which included platforms such as Partnerworld, GPP (Global Partner Portal), CMC (Co-marketing Center), and daily communication with different IBM representatives (Client Rep., Channel Managers, Marketing, Wholesaler). I also managed our consultants' certifications and our own company's accreditations.My functions included:Optimization and management of human and economic resources.Negotiation with different types of interlocutors: Purchasing Directors, CIOs, CEOs, CTOs, etc.Project modalities: Time&Material, maintenance, turnkey projects, etc.Management, preparation of offers and proposals.Management of incurred expenses and billing.Active search for new opportunities.Maintenance, retention, and development of existing accounts.Negotiation of offers and budgets.Creation, management, and monitoring of marketing campaigns.Integral management of the partnership with IBM (platforms, wholesalers, marketing campaigns, accreditations, certifications, etc.).

Nov 2014 - Oct 2016

Product Specialist & B2B Sales Support

Madrid, Spain

Specialist consultant in the IBM Sterling product suite (IBM Sterling B2B Integrator, IBM Sterling File Gateway, etc.).I participated in various projects and clients, both nationally (BBVA) and internationally (Equens, Fiditalia), with a relocation to Utrecht - Holland for two and a half months.Among others, my duties included:• Analysis and development of processes through the Process Modeler tool of IBM Sterling B2B Integrator.• Creation of maps in different standards and formats using the map editor of IBM Sterling B2B Integrator.• Generation of file transfer flows between different entities through IBM Sterling File Gateway, using different transfer protocols (FTP, SFTP, etc.).• Creation of Web Services• Generation of tests• Handling of XML, XPath, Putty, FilezillaAdditionally, starting in October 2013, I began to provide commercial support for the B2B area, making proposals/offers, managing billing, and generating leads.

Apr 2013 - Oct 2014

Salesperson In The Sports Retail Sector.

Base: Bazar Sport

Arrecife, Canary Islands, Spain

Consultancy and sales of sportswear, footwear, and accessories.Sales to the public, handling incidents, processing administrative tasks, inventory control, customer acquisition, customer retention, handling POS transactions: payments, closing, and reconciliation, installation of Point of Sale materials.

Mar 2012 - Aug 2012

Maintenance Technician Of Aena'S Public Information Systems (Sipa)

Tecniman Sl

Arrecife, Canary Islands, Spain

Information Systems Maintenance Technician for AENA (SIPA) public information systems. Technical support for CIT and CTS systems hardware and software by Tecnobit in the airports of the Canary Islands. Management of SIPA equipment collections and shipments.

Sep 2011 - Feb 2012

Real Estate Agent

Inmobiliaria Larus De Cies

Granada, Spain

Acquisition, management of buying, selling, and renting properties. Property acquisition and visits, telephone and in-person attention.

Sep 2008 - Mar 2009

Sales Assistant

Madrid, Spain

Advice and sale of mobile telephony, fixed telephony, and Movistar-related products to individuals and self-employed professionals.Sales to the public, management of incidents, paperwork and administrative management, stock control, customer acquisition, customer loyalty, handling of POS terminals for payments, closing and balancing.

Apr 2007 - Jul 2007
Team & coworkers

Colleagues at CACT Lanzarote

Other employees you can reach at centrosturisticos.com. View company contacts for 53 employees →

6 education records

Aránzazu Pérez education

Ingeniero Técnico En Informática De Sistemas, Computer Engineering, 6.26

Diplomada el 13 de septiembre de 2011 en la unviersidad de Granada como ingeniera técnica en informática de sistemas. Primer año realizado.

Máster En Creación Y Gestión De Empresas Para Emprendedores, Especialidad En Rsc, Business Administration And Management, General

Mba Turismo - Máster Internacional En Dirección De Empresas De Turismo Y Ocio, Natural Resource Recreation And Tourism

Programa En Dirección Y Gestión De La Innovación

Módulo 1. Innovación y su gestión estratégica dentro de la empresa. Módulo 2. El Cliente en el eje de la Innovación. Módulo 3..

FAQ

Frequently asked questions about Aránzazu Pérez

Quick answers generated from the profile data available on this page.

What company does Aránzazu Pérez work for?

Aránzazu Pérez works for CACT Lanzarote.

What is Aránzazu Pérez's role at CACT Lanzarote?

Aránzazu Pérez is listed as Marketing at CACT Lanzarote.

Where is Aránzazu Pérez based?

Aránzazu Pérez is based in Greater Arrecife Metropolitan Area, Spain while working with CACT Lanzarote.

What companies has Aránzazu Pérez worked for?

Aránzazu Pérez has worked for Cact Lanzarote, Ayesa, Wonder Experience, Atria Lanzarote, and Marina Innova Hub.

Who are Aránzazu Pérez's colleagues at CACT Lanzarote?

Aránzazu Pérez's colleagues at CACT Lanzarote include Manuel Rodriguez, Jubal Hernandez, Roman Mendez Rjachusurf, Suso Fontes, and Virginia María García Campo.

How can I contact Aránzazu Pérez?

You can use AeroLeads to view verified contact signals for Aránzazu Pérez at CACT Lanzarote, including work email, phone, and LinkedIn data when available.

What schools did Aránzazu Pérez attend?

Aránzazu Pérez holds Ingeniero Técnico En Informática De Sistemas, Computer Engineering, 6.26 from Universidad De Granada.

What skills is Aránzazu Pérez known for?

Aránzazu Pérez is listed with skills including Presentaciones De Ventas, Ventas, B2B, Desarrollo De Presentaciones, Sterling Commerce, Sterling Integrator, Connect Direct, and Managed File Transfer.

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