- Lead the creation, management, optimization, and analysis of digital marketing campaigns across Google Ads, Feathr, and various social media platforms for VMUG (VMware User Group) in-person events and membership plans.- Utilize advanced targeting and segmentation strategies to ensure optimal ad performance and ROI, consistently meeting or exceeding campaign objectives.- Conduct in-depth audits of paid media marketing strategies for diverse clients, identifying key areas for improvement and delivering actionable insights to drive better campaign outcomes.- Collaborate closely with cross-functional teams to align digital marketing efforts with broader marketing objectives, ensuring cohesive brand messaging and maximizing campaign impact.- Leverage data analytics tools to monitor campaign performance, generating detailed reports to inform future strategies.- Manage social media platforms for VMUG, developing creative strategies to enhance online visibility and organic engagement across a collective audience of nearly 80,000 social media followers.

- Developing, implementing, and evaluating effective digital advertising campaigns to promote clients' conferences, memberships, and more across various social media and digital platforms.- Host department-wide meetings informing colleagues about major industry breakthroughs and educating them on digital marketing strategies, contributing to a more digitally savvy and proactive department.- Orchestrate social media management for clients, overseeing content creation, scheduling, and engagement across various platforms.- Monitor social media analytics to track performance, identify trends, and make data-driven decisions for optimization.- Author and craft effective email communications for clients.

- Create, manage, and optimize PPC ads on Google, Facebook, Waze, YouTube, and Bing.- Maintain positive relationships with clients while exceeding monthly performance goals.- Create and execute digital marketing campaigns for clients while implementing bidding strategies to drive qualified visitors to their website.- Meet with clients on a weekly/monthly basis to discuss PPC performance and recommend strategies to increase leads based on data analysis.

- Spearheaded blog from ground-up, designing website from scratch and building 2,300 following in one month.- Designed and launched WordPress site focusing on self-care and beauty tips. - Created engaging content, earning 2.3K followers across Twitter, Instagram, and Pinterest in one month.- Improved SEO by leveraging data analytics to incorporate popular keywords and hashtags for target audience.- Boosted reach through email marketing and Facebook Ad campaigns.

- Increased top-of-mind awareness by managing social media accounts and scheduling regular posts.- Generated engaging content for social media and website; Assisted with website management.- Proofread and edited articles for grammar, style, and accuracy before publication.

- Designed print materials, including brochures and flyers, channeling brand messaging and voice. - Supported D&I efforts by researching diversity recruitment events and creating marketing collateral. - Composed public communications, including news articles, press releases, and social media updates.

- Heightened brand exposure through graphic design and social media marketing. - Promoted events on social media pages and niche Facebook groups, achieving most successful event to date.