Raquel Jesus Email & Phone Number

São Paulo, SP, BR

São Paulo, São Paulo, Brasil

• Head of marketing for the Air-Conditioning and Home Appliances categories.
• Leader in the development and launch of the innovation project and campaign ‘Menopause Mode': TV, Digital, and PR.
• Launched the campaign ‘Beat the Heat with Intelligence’ bringing differentiation to the segment. Results:Ad Recall: +10.0% vs. +4.7% (BR) +5.1% (LatAm);Awareness: +7.7% vs. +1.7% (BR) +1.7% (LatAm);Benchmark Campaign.
• Launched the campaign ‘Beat the Heat with Intelligence’ bringing differentiation to the segment. Results:Ad Recall: +10.0% vs. +4.7% (BR) +5.1% (LatAm);Awareness: +7.7% vs. +1.7% (BR) +1.7% (LatAm);Benchmark Campaign.
• Developed a strategic vision with solid cross-channel marketing plans, covering all consumer touchpoints: Digital, Social, TV, PR, Creators, activations, SEO, SEM, E-commerce, Trade, POS materials.
• Repositioned the air-conditioning category, bringing greater distinction and relevance to the brand.

São Paulo, Brasil

Responsible for managing the brands: Electrolux, Continental, Fensa, Mademsa e Gafa (LATAM).- Brand management in the Food Preparation and Small Appliances categories (5 Premium and Mass Brands LATAM), highlighting innovation and brand positioning with engaging stories.- Definition of territory, architecture, brand positioning, and innovation platform.

São Paulo, Brasil

Responsible for the Nutraceuticals/OTC (Vitamins and Minerals) and Colds & Flu segments.- Managed P&L, S&OP, and strategic marketing planning for Decongex (over 11MM units/year) and Vitamins and Minerals.- Launched the Decongex communication campaign "Janelas."- Launched the "Dayvit Balance" vitamin line for adults (project leader, market research, trend.

São Paulo, Brasil

• Responsible for the brands Risqué, Sally Hansen, and Rimmel London.
• Led the brand repositioning and marketing planning for Risqué. Developed strategic planning for Sally Hansen and Rimmel.
• Led the product launches for “Pink é Power” and “Wonder Woman” (Licensing with DC Comics) for Risqué, coordinating a multifunctional team, market research, brand activations, internal marketing, and 360 campaigns.
• Created and executed brand activation strategies and communication campaigns… Show more Responsible for the brands Risqué, Sally Hansen, and Rimmel London.
• Created and executed brand activation strategies and communication campaigns for Risqué, such as “#PinteAzulRisqué,” focused on digital channels and social media. Result: Engagement rate +8%.
• Strategy and execution of online and offline communication, PR, influencers, and events.

São Paulo, Brasil

Responsible for the TRESemmé hair care brand.- Strategic and communication planning for TRESemmé launches.- Leadership in innovation projects, including consumer research, coordination of multifunctional teams, Nielsen, and launch plans. Highlights include Blindagem Platinum – a leading line in supermarkets - and Selagem Capilar.- Analysis of TRESemmé's.

Rio De Janeiro, Brasil

Trainee/Key Account da Divisão de Luxo. Responsável pelo sell in e sell out das marcas: Lancôme, Yves Saint Lauren, Ralph Lauren, Cacharel, Diesel, Giorgio Armani e Biotherm, no terceiro maior cliente da divisão: a Dufry Duty Free.Development and execution of GTM strategy and retail operations.Redefinition of KPIs, stock management, profitability, and.

Bacharelado, Marketing

Graduação em Marketing com foco em Branding. TCC premiado (Prêmio Francisco Gracioso): Melhor Planejamento de Marketing

Certificado, Artificial Intelligence

Inteligência Artificial para Marketing

Postgraduate Degree, International Marketing

Extensão, Marketing De Performance

Digital Communication And Media/Multimedia, Marketing Digital De Alta Performance