Aras Özcan Email & Phone Number

Zürich Und Umgebung

Zürich Und Umgebung

As part of my responsibilities for the international brand owner Curius AG, I oversee the following brands:- Match Tonic Water- Veta+- KabukiKey tasks include:- Brand Strategy: Developing and implementing the brand strategy for Match Tonic Water, including the creation of its tagline, "Never Ordinary."- Vision and Mission: Defining and articulating the vision and mission for each brand to ensure alignment with the company's overall goals.- Creation: Overseeing the creation of marketing and promotional materials.- Public Relations (PR): Managing PR efforts to enhance brand visibility and reputation.- Creative Route: Establishing the creative direction for campaigns to maintain a cohesive brand image and identity.

Zürich Und Umgebung

- Development of Marketing Strategy: Creation and implementation of a comprehensive marketing strategy, including a dedicated social media strategy and defining the creative direction.- Team Coordination and Leadership: Leading and coordinating the Swiss creative team consisting of four employees.- Budget Responsibility and Control: Monitoring and managing the marketing budget.

Zürich Und Umgebung

Zürich Und Umgebung, Schweiz

As Executive Management and General Manager for the Swiss office:- Identification, Direct Approach, and Acquisition of New Customers: Strategically target and engage potential clients to expand the customer base effectively. - Up- and Cross-Selling within the Entire Portfolio of VIRTUE: Enhance revenue by promoting additional products and services to existing customers.- Creation and Implementation of Marketing Campaigns: Develop and execute marketing initiatives to boost brand visibility and sales.- Relationship Management of New and Existing Customers: Foster and maintain strong relationships with clients to ensure loyalty and long-term success.- Competition Analysis and Quality Assurance: Monitor market trends and competitors to ensure high-quality standards and competitive advantage.- Organization and Participation in Partner and Customer Events: Plan and engage in events to strengthen partnerships and customer relations.- Strategy and Conception with Focus on Go-to-Market, Campaigning, Sponsoring, Content and Social Media, Media Analytics, PR: Develop comprehensive strategies for market entry, promotional campaigns, sponsorships, content creation, social media presence, media analysis, and public relations.- Lead for International and National Pitches: Spearhead presentations and proposals for winning new business opportunities on both national and international levels.- Driving and Leading a Global Digital Innovation and Strategy Culture: Promote and lead initiatives that foster digital innovation and strategic thinking globally.- Written Over 60+ National & International Brand Strategies: Authored numerous brand strategies, enhancing brand positioning and market penetration on a global scale.

Zürich Und Umgebung, Schweiz

As Client Service Manager Digital:- Consulting for Local and International Customers: Provide expert advice to both domestic and international clients.- Scheduling and Conducting of Consulting and Presentation Meetings at the Customer's Site: Organize and lead meetings directly at the client's location to ensure personalized service.- Senior Responsibility for the Digital Campaigns of All UM Customers (12 in Total): Oversee and manage digital marketing campaigns for all eight UM clients.- Realization and Support of Online Campaigns: Execute and support the implementation of online marketing campaigns.- Contact Person for Clients in Digital Planning and Strategy: Serve as the primary point of contact for clients regarding digital planning and strategic development.- Creation of Commented Reports Based on the Ad Server Evaluations: Develop detailed reports with insights and recommendations derived from ad server data.- Pitch Responsibility for the Digital Strategy: Lead the creation and presentation of digital strategy pitches to secure new business opportunities.

Zürich Und Umgebung, Schweiz

- Prospecting and advising new customers in all industries and segments in Switzerland- Care of existing customers (A-, B- and C-customer segment)- Scheduling and perform consulting and presentation meetings with customers- Working closely with the Campaign Management in the implementation of campaigns- Campaign Monitoring and Optimization- Budget responsibility in the team for the sales objective of Dreicom AG- Farming of CRM tools and order entry- Creating custom presentation documents and layout simulations- Creating annotated reports with reference to the ad server Indexes- Create invoices and accounts receivable management- Representation of Dreicom at events and industry events

Stockholm, Schweden

- Build and lead an effective and cohesive team of five Project Managers- Ensure each team member is reaching their sales targets- Key account management- Identifying and researching new business opportunities/areas

Zürich

-Operationalize and selling concepts. Conduct market/industry analysis and segmentation, reach operational and financial goals, identify and contact key people within the industry and produce an editorial synopsis- Selling the paper. Secure revenues for the publications and meet its budgeted sales by personal meetings, high efficiency on the phone, individual concept offers. Ensure that sales contracts are accurate.- Producing the publication. Brief journalists and designers, meet editorial quality

Zürich Und Umgebung, Schweiz

-Operationalize and selling concepts. Conduct market/industry analysis and segmentation, reach operational and financial goals- Selling the crossmedia products. Sales by personal meetings, high efficiency on the phone, individual concept offers. Ensure that sales contracts are accurate.- Producing the Commercials. Brief production and sound layout.

Zürich Und Umgebung, Schweiz

Behavioral Design

Activities and Societies: Ability to design and lead behavioural design processes in your organisation. Understand how biases drive.

Brand Strategy & Storytelling

Brand Storytelling Brand storytelling is a way of using an emotion-evoking narrative to connect with the audience. By using brand.

Master Of Business Administration - Mba, Marketing

Cas Brand Leadership, Marketing

Cas Marketing Communications, Marketing Communications

Bootcamp For Strategic Planners

Dipl. Marketingfachmann

Kaufmann, Banking & Finance