Since the beginning of my career, I have had various experiences, especially in strategic and operational marketing, but also in business development and finance. I have worked in both traditional and digital sectors. I have learned from these experiences that it is important to combine precision and some friendliness.Each person has the capacity to adopt a more general vision, expanding his own scope of action. You need the determination to go beyond the status quo in order to improve the given situation.I think it is essential to put yourself in the client's shoes to better understand him, for a better perception of his issues and for a better support.Executives are now aware that digital technology is becoming more and more important, but they don't always have the right understanding of the associated stakes. My objective is to provide them with methods and tools that will be used by their teams. Within their organizations, they will have to determine what is relevant to tomorrow's customers and set their priorities based on this analysis.Tomorrow the digital will no longer be an option. Every company will need to communicate or sell via the digital channel. Employees need to become the carriers of the digital culture.