Arash Khani Email & Phone Number

Seattle, Washington, Us

El Segundo, Ca, Us

Leading product strategy and management of eCommerce platform for a $500M publicly traded digital fitness, nutrition, and mindset subscription company with 500+ employees, driving growth and overseeing customer journeys and personalization for end to end subscription flows (D2C & Partner channels). ● Managing a cross-functional team of engineers and designers, fostering collaboration to build and prioritize short and long term product roadmaps, create epics and user stories, deliver product initiatives, and optimize user experience aligned with business objectives and customer needs. ● Directed the redesign and optimization of the “Beachbody on Demand” subscription flows.● Oversaw market research and A/B testing to build an AI-powered Product Recommendation Quiz, creating a personalized purchase funnel for new users. ● Led the revamp of the subscription cancellation flow, implementing clear step-by-step guidance and offering downgrade/upgrade options.● Spearheaded the APIs integration for external applications including Mobile/TV apps, AWS, Salesforce Marketing, Iterable, Amplitude, Akamai, CyberSource Payment platform and Oracle EBS Financials. ● Develop metrics and KPIs and use data analytics to evaluate the success of new features.● Conduct market research and A/B testing to obtain consumers feedback, drive decision making and build product strategies aligned with company vision.● Collaborate with senior management to create and maintain product plans and roadmaps.● Maintain a robust, detailed, and groomed backlog of user stories and bug fixes, and prioritize them on a daily basis.● Directed the seamless implementation of PayPal and Apple Pay payment methods in US, Canada, UK and France markets, resulted in a surge in checkout conversion rates across all countries.

Los Angeles, Ca, Us

Directed development of enterprise business-to-business-to-consumer (B2B2C) ecommerce platform (eFlorist) tailored for flower shops for a $50-60M network of professional florists with thousands of member florists across North America, serving millions of customers per year; company is a subsidiary of $4B The Wonderful Company with 250 employees. ● Led a team of engineers, designers and data scientists, to build a customizable solution enabling businesses to establish and expand their online presence by building their own white label websites and serving millions of customers every year.● Collaborated with business stakeholders, project managers, marketing, and customer support teams to create and maintain the product roadmap.● Created business cases, wireframes, and user stories for new products and enhancements.● Worked with engineering team to build APIs and integration for external applications including eFlorist mobile app, POS system, IBM marketing cloud, Akamai CDN and Microsoft Azure.● Attended agile-related activities as one of the product owners, including attending the biweekly product team meeting, sprint planning/grooming, and demos.● Managed and prioritized products backlog by using JIRA issue tracking system.● Collected and analyzed platform’s data (using GA and Adobe Analytics) on a continual basis to ensure the product KPIs and success metrics are being met.● Worked with Data science team to analyze big data (using Power BI) and build personalization features based on the customer order history and best-selling products data.● Created and run A/B test scenarios to develop best in class user experience for the web platform on both desktop and mobile devices.● Managed SEO projects to optimize elements and structure of platform for search engines.

Worked on the design and building of an eCommerce website for the Encyclopedia center, selling hundreds of educational items to customers. Also, by analyzing the users behavior and running A/B tests, we optimized the purchase flow and increased the overall conversion rate.● Documented detailed product requirements and launch plans.● Developed necessary backend applications to communicate, synchronize and update product information (images, prices, availability) with 3rd party APIs.● Managed market research analysis to identify eCommerce trends, market opportunities, and competitors' performance.

Master Of Science, Systems Engineering

Bachelor Of Science, Industrial Engineering (System Analysis And Design)