· Laid off due to COVID19· Lead AE covering strategic accounts and territories for newly launched uShip business unit· Coach SDRs on outbound email and phone strategies to increase sales generated lead volume and quality · Secured 15 net new strategic accounts in first year, generating new revenue streams & exceeding quarterly goals· Connected across account management, product and marketing to align go-to-market strategy with sales· Partnered with customers to review account activity, identify areas for improvement and relay insight to product· Diversity and Inclusion (D&I) board member

· For SDR team of 10, increased performance across several KPIs including outreach volume, conversion of MQL to SQL, net-new sales generated SQL, net new SQL conversion to new opportunity, and net new SQL to closed-won business. · Created a winning culture focused on transparency, direction, results, and motivation · Developed and implemented SDR playbooks for hiring, managing, and measuring sales development performance. · Advised VP and C-level executives on how to improve go-to-market strategy, pipeline development & win new business · Refined go-to-market sales strategy by aligning products and services positioning with market trends and customer interest.

· Generated $2M+ sales pipeline by managing a unified sales and marketing function· Collaborated with prospective clients to analyze digital business needs and develop a consultative sales plan.· Launched a new marketing presence with an emphasis on user-focused design principles.· Produced and grew business in new categories including mobile health, peer-to-peer payment.A/B Testing
AnalyticsAPIB2BB2C BloggingBottom of the FunnelBounce RateBuyer PersonaCall-to-ActionChurn RateClickthrough RateClosed-Loop MarketingConversion PathContent Management System (CMS)Conversion RateCost Per LeadCPLCustomer Acquisition Cost (CAC)CRMCSSDynamic ContentEBookEditorial CalendarEngagement RateEvergreen ContentFacebookFormInbound MarketingInbound LinkInfoGraphicLanding PageLead NurturingLifetime Value (LTV)Long-Tail KeywordMarketing AutomationMicrositeMobile MarketingMobile OptimizationMonthly Recurring RevenueNet Promoter ScorePay-per-click (PPC)Product MatrixPPCResponsive DesignSEOSLAService Level AgreementTop of the FunnelWord of Mouth
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· Exceeded quota ($2M+) YoY as top performer contributing largest deal sizes ($1M+) among the sales team· Managed sales pod of junior-level account executives to drive sales development and outbound sales activity.· Managed the entire sales cycle for Fortune 500 and Global 2000 to create mobile-first marketing experiences· Led channel partnership engagements to create a unified sales approach with Apple and SAP to pursue new business· Nurtured strategic partnerships with partner salesforce at Apple, Denali, SHI, and SAP.· Secured agreement with Nike to create an all-new consumer shopping experience optimized for iOS and iPhone.· Partnered with Pearson to improve children’s literacy by modernizing “iLit” curriculum for iOS and iPad.· Excelled as top performer, exceeding $2M+ annual quota, forging new business with target Fortune 500 accounts.Account management,Angle,Appointment/meeting,Campaign,Clients/customers,Closing,Cold call,Commission,Consult,Contact,Contract,Conversion,Convince,Cross-sell,Drivers/motivators,Elevator speech,Follow-up,Full-line selling,Gatekeeper,Growth,High impact,Inside sales,Intrinsic/extrinsicLaunch,Lead generation,Leadership building,Market share,Needs identification,Negotiate,Networking,Niche,Objection handling,Outside sales,Pipeline,Pitch,Present/presentation,Price,Process,Product,Profit margin,Promote,Prospecting,Push/pull strategy,Quota,Referrals,Relationship building,Repeat business,Represent,Results,Sell,Service,Speed sell,SPIN cycle,Strategic partnership,Strategic planning,Strategize,Target audience/market,Teamwork,Technique,Territory/region,The “touch”,Trust,Up-sell,

· Led multi-disciplined teams of designers and developers through waterfall and agile projects.· Awarded new business in key global consumer segments including EdTech and Film, advising C-level leadership on how to optimize digital strategy and digital presence.

· Managed relationships with 50+ clients, increased on-time delivery by 67%· Managed overhaul and launch of IMAX.com, visited by approximately 60,000 global customers per month