Co-founded and grew the Instagram profile, Turkish Dictionary, gaining over 1 million followers. ▪ Directed team operations, brand strategy, and content creation.▪ Established promotional collaborations with 200 top-tier brands.▪ Launched 4 exclusive clothing and home textile lines under Fabrika X Turkish Dictionary in partnership with Turkey's largest retailer Boyner, featuring over 100 SKUs.

Spearheaded global digital marketing strategies, enhancing efficiency and standardizing practices.▪ Managed coordination of regional teams ▪ Directed digital marketing initiatives of global campaigns and product launches▪ Developed and implemented actionable KPIs and guardrails to drive marketing efficiency. ▪ Shared and utilized data insights to optimize ad creatives

Led a digital marketing team of 7 people, overseeing Turkey, Italy, France, Germany, Poland, Russia, and Israel markets.▪ Instrumental in driving increase in subscriber growth.▪ Managed the digital marketing budget of the teams, ensuring optimal ROI.▪ Developed and executed digital marketing strategy, executed and coordinated the digital marketing campaigns for the successful expansion into European markets.▪ Designed and implemented team structure, led the recruitment process for key roles.▪ Directed a creative team responsible for producing high-impact marketing materials, aligningwith brand vision and campaign goals.▪ Enhanced the attribution system, significantly improving data-driven decision-makingprocesses ▪ Delivered insights to the product team through A/B tests.

Drove Cambly's growth in the Turkish market, contributing marketing insights globally.▪ Focused on digital and influencer marketing while exploring diverse channels like TV,outdoor ads, programmatic buying, and email marketing.▪ Developed and implemented Cambly's digital marketing strategy in Turkey.▪ Collaboratively designed an attribution system to estimate campaign lifetime value. ▪ Led a creative team, generating over 100 video concepts for marketing campaigns. ▪ Executed over 100 successful influencer marketing partnerships.

Led the creation, management, and marketing of the BIC101 Startup Acceleration Program. ▪ Assessed 500 investment prospects, closed 12 investments and achieved 1 exit deal.▪ Collaborated with startups in sales, marketing, product and strategic planning.▪ Oversaw BIC101 brand communications with both internal and external stakeholders.▪ Managed the program's website, social media presence, and event coordination.

Co-founded a tech startup for an online platform that provides booking and discovery services for the beauty and wellness industries.-Made market research and field study to build an MVP and acquired users.-Managed marketing and sales activities, made 500+ sales meetings, persuaded 100+ businesses to use the platform.-Managed digital marketing to acquire leads for businesses and clients.

Co-founded a startup to tackle child obesity correlated with excess video gaming. Undertook roles in business development, product development and finance. The venture was accepted to the McKinsey Venture Academy (a highly competitive accelerator program for Social Enterprises).

Developed a system to identify and report failed water sources in Uganda, in an efficient and cost-effective manner. Conducted field research in Uganda.