Gui A. Email & Phone Number

Nearly 15 years of experience in data-driven growth marketing, product marketing, and demand generation for B2B, SaaS, B2C and ecommerce companies, product growth modeling, and cross-functional team leadership with knowledge on:● Expert in defining, setting, and reporting on full-funnel KPIs. Collaborated with data science teams to develop dashboards and reporting tools that provided actionable insights into marketing performance and user behavior.● Deep understanding of acquisition channels like inbound marketing, outreaching, newsletters, paid ads (Facebook/Meta, Instagram, Google Search, YouTube, Display, Bing, LinkedIn, TikTok, Outbrain, Taboola).● Strong communication skills with stakeholders to simplify complex technical information in a clear, compelling narrative to drive strategic decisions.● Led cross-functional teams in marketing, sales, finance, and product development to implement data-driven strategies, enhancing product performance and market adaptability.● Cross-department collaboration with several business areas for comprehensive growth strategies.● Conversion rate optimization, CRM, email marketing, analytics, tracking, outreaching, process automation, lead generation, project management and acquisition.Main Projects:Process development for acquisition, paid ads, web dev, data visualization, email marketing, landing page development and conversion rate optimization that led to significant revenue growth and made us the fastest growing department of the company.● Analyzed complex data sets to identify growth opportunities, employing both quantitative and qualitative methods for cloud-based estimating software that increased lead volume by 62%, MQLs by 118% & qualified leads by 34%; while decreasing CPL by 55% and cost per by MQL 59%.● Led campaign to increase off-season motorbike sales for ONYX; grew website traffic through FB/Google Ads/YouTube promos & executed retargeting campaigns that elevated sales 114% and ads sales $172%.● Developed product growth models and revenue forecasting tools using limited data sets, leading to strategic adjustments that $1M+ in revenue consistently● Led growth experiments focused on increasing trial conversion, product adoption, and expansion. Utilized A/B testing and data analysis to optimize marketing campaigns, resulting in improved conversion rates and customer retention.● Implemented processes and tools to reduce turnaround time and capture additional revenue.● Negotiated growth marketing contract with one of the largest LATAM financial companies.