Ícaro Lima Email and Phone Number

Neste cargo, minhas principais atribuições são planejar, aprovar e veicular conteúdo estratégico nas redes sociais da marca, produzir campanhas de comunicação externa para estes canais e reportar a respeito dos resultados destas iniciativas. Em paralelo, tenho a função de apoiar quaisquer projetos de marketing executados pelo resto do time, seja através de execução ou de liderança.

Neste cargo, fui responsável por direcionar os esforços da comunicação digital dos nossos clientes trabalhando em harmonia com os demais setores, encabeçando projetos e campanhas multifacetadas em diversas mídias sociais. Planejamento de conteúdo, análise de KPIs e gestão de relacionamento com contas-chave eram algumas das minhas atribuições.

In this position, I was responsible for planning (briefing for the Creative team, writing copy for images, and captions) and posting strategic content on social media, developing the Social Media aspect of digital marketing campaigns, monitoring metrics across various brand social media profiles, tracking brand mentions, and managing interactions on these platforms.Simultaneously, I also conducted market research activities, monitored key competitors, and supported demands from other… Show more In this position, I was responsible for planning (briefing for the Creative team, writing copy for images, and captions) and posting strategic content on social media, developing the Social Media aspect of digital marketing campaigns, monitoring metrics across various brand social media profiles, tracking brand mentions, and managing interactions on these platforms.Simultaneously, I also conducted market research activities, monitored key competitors, and supported demands from other areas of the marketing team (such as SEM and Email Marketing, for example). Show less

As the Head of Content at Processo de Vendas, my primary responsibility was to manage the brand's omnichannel content marketing strategy and plan strategic content for various channels (such as Email Marketing, Social Media, Paid Media, and the Blog), producing visual briefings, copy, and captions when necessary.Furthermore, I was tasked with defining and monitoring Marketing KPIs alongside the company's CMO, serving as the right-hand person for the development of macro-level Marketing… Show more As the Head of Content at Processo de Vendas, my primary responsibility was to manage the brand's omnichannel content marketing strategy and plan strategic content for various channels (such as Email Marketing, Social Media, Paid Media, and the Blog), producing visual briefings, copy, and captions when necessary.Furthermore, I was tasked with defining and monitoring Marketing KPIs alongside the company's CMO, serving as the right-hand person for the development of macro-level Marketing strategies. Show less

In this role, I had a diverse experience operationalizing various activities related to the brand's acquisition channels. I was responsible for planning and executing tasks related to Social Media, Graphic Design, SEM, Email Marketing, Blog Post writing, SEO, and others.

As the Communication Manager, I was responsible for executing tasks related to Social Media Management (content planning, graphic design, and captions), SEM, and Branding projects.Additionally, I had the responsibility of defining OKRs with the Facilitating Managers and monitoring my individual KPIs, proactively implementing corrective actions whenever necessary.

As a Facilitating Manager (or Scrum Master), my main responsibility was the management of a multidisciplinary squad that handled tasks related to Social Media Management, Branding projects, and SEM.Acting as a liaison between the team and the client, I was responsible for defining and monitoring the squad's OKRs and KPIs, as well as approving all deliverables, ensuring the execution of activities within the established scope and deadlines.