Business Analytics for Amazon India Operations - First to Last Mile

Last Mile Program Management & Operations

• Change Management Lead for sales organization’s transformation from Beverages & Foods divisions to a single PO1 organization• Liaised across functions to identify and develop capability content for new business roles, incorporating organizational changes.• Led program to develop skills of high performance salesforce employees, to nurture them for future roles

• Hired, managed & trained a team of 6 Customer Executives, 1 ADC, 7 QSMs and 72 PSRs & Salesmen • Handled two direct distribution warehouses and 20 sub distributors, generating revenue upwards of ₹ 890 million

 Deliver Volume and Revenue targets as per plan Plan and execute for sources of growth, to help achieve targets Plan and allocate trade spends in line with spend and volume plans Plan and execute distribution GTM as required Team Handling, team management Ensure manager connect, appraisals and hire for vacancies Ensure frontline sales personnel execute on the ground Liase to execute marketing activity on the ground Gather intelligence on ground with regard to competition activity Execute to gain marketshare - crack competition accounts Handle Key accounts - structure deals and service them Handle and appoint distributors Monitor distributor health in the system & rectify Responsibility for systems, processes and ethical way of doing business Drive other company agendas - product launches, execution drives, etc.

Learnt the basics of sales - execution, market dynamics, sales process, GTM, Distribution Network, etc.Hands-on projects done on GTM structuring, key accounts cracking, distribution parameters improvement drive, during the stint.Short marketing stint for one month done on Tropicana Dilutables launch

Project Title: To understand payments scenario & recommend transactional banking products for Axis Bank Hong KongRegulations  Examined regulations to operate payment systems for Axis in UAE, Hong Kong and SingaporeMarketResearch Identified key differences in operating procedures between Axis’ Indian operations & new environments Comparative analysis done with competitor portfolios; Identified competitive advantage of Axis HKProduct Design  Recommended customized products on basis of customer base, resources & future target market

PRE PLACEMENT INTERVIEW offered for Senior Marketing Executive position, WCCLG Understood category dynamics & formulated growth strategy for Glucovita across South and East India Conducted 30 In-Depth Interviews to gain consumer insight, by liaising with a Market Research agency Verified & proposed a Demand Forecast Indicator, also used in identifying untapped markets Explained consumption patterns; Hypothesis Testing showed correlation greater than 0.8