As the Marketing Manager at Lakderana Investments Ltd., I am responsible for driving the company's marketing strategies and initiatives to enhance brand visibility and engagement. My role encompasses overseeing the company's social media presence and engagement strategy, managing the website's marketing direction, and handling both internal and external public relations. I lead the development of creative content and ensure that updates are consistently delivered across all customer and internal touchpoints.Key responsibilities include:Social Media Management: Strategizing and overseeing the company’s social media presence to maximize engagement and reach.Website Marketing Strategy: Driving online marketing efforts to ensure effective digital presence and customer engagement.Public Relations: Managing both internal and external PR activities to maintain a positive company image and communication flow.Market Research: Conducting market research to identify trends and insights that drive strategic decisions.Budget Management: Managing and optimizing marketing budgets to achieve the best ROI.Presentation and Collaboration: Presenting ideas and deliverables to both internal teams and external stakeholders.Creative Direction: Guiding the development of creative briefs and overseeing the creative direction for advertising campaigns and public communications.Partnerships and Vendor Relationships: Building and maintaining relationships with key players such as vendors, advertising agencies, and creative artists to ensure smooth project execution.Strategic Workshops: Collaborating with the Executive Chairman to plan, manage, and facilitate quarterly strategy workshops to align on goals and initiatives.

I bring my passion for promoting unique and culturally rich products to the forefront.With a keen eye for trends and a knack for understanding customer needs, I lead a dynamic team in driving sales growth and expanding our market presence. Whether it's developing effective sales strategies, nurturing client relationships, or launching impactful marketing campaigns, my focus is always on achieving outstanding results.At Selections Batiks and Handicrafts, we pride ourselves on showcasing the beauty of traditional batik textiles and exquisite handicrafts from diverse cultures. Through my role, I strive to ensure that our products reach a wider audience, both locally and internationally.Collaboration is key to my approach, as I thrive in working closely with cross-functional teams to identify market opportunities and drive revenue. By leveraging my strong analytical skills and industry expertise, I aim to continuously improve our sales performance and enhance brand recognition.If you're looking for a passionate leader who can drive sales growth, build strategic partnerships, and elevate your brand's presence in the market, let's connect! I'm always open to exploring new opportunities and making meaningful connections within the industry.

CIN Matching: Searching BMM with details provided on HUON to update HUON with customer CIN.AIP Reports: Using BMM to identify customers who appear on a potential match report and provide an update if information is incorrect.FVA: Manipulation of Excel spreadsheet in preparation for automated allocation of FVA.