Aravinth Kumar Email & Phone Number

Experienced Campaign Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Email Design, Email Strategy, Multi-task & Handle High-volume Workloads, Email Marketing, and Database Management System (DBMS). Strong marketing professional with a Bachelor's degree focused in Computer Science from Anna University.● Developing responsive email templates using HTML and CSS which render perfectly in all kinds of devices.● Creating static and dynamic email templates with RTP (Real Time Personalization) content and images.● Use to do A/B testing and split sends of the campaign.● Creating selection criteria based on client’s requirements which were supposed to be targeted.● Working with databases such as Import, Export, Personalize and Statistics.● The Campaign/Production Analyst works cross-functionally with Production, Account Management, and Technology on behalf of our clients to ensure successful email programs.● Contribute to campaign and project lifecycle, responsible for building and facilitating the campaign development process for full/self-serve clients.● Provide daily, weekly account updates to Leads, Managers, BSA, Client services and/or Client.● Attends recurring account meetings(internal/external), process updates session etc.● Work effectively with production, client services and technology teams on behalf of clients to ensure successful email programs.● Follow standard practices and procedures in campaign build and execution.● Take complete ownership of all client deliverables and ensures overall client satisfaction through timely and accurate delivery.● Email Deliverability Management.● Checking for IP/Domain blacklist using MXtool box tool.● Delisting the blacklisted IP/Domain by raising a request to relevant blacklist management.● Checking a Sender Score of IPs using Senderscore.com (from Return Path by Validity).● Tracking the Emails sent, bounces, and complaints using Amazon SES (MTA).● Checking and set upping for SPF, DKIM & DMARC.● Tracking the inbox placement of all major email domains using the Emailanalyst.com tool.● Checking DNS records using MXtool box. ● Closely monitoring the performance and inbox placement of the campaigns.

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  Anna University

  Computer Science