Aravinth Raj Gunasekaran Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, India

Responsible for strategizing, planning & executing field marketing BTL activities in Consumer product Maintenance division. Handling a team of 8 Regional Market Development Managers and 52 Business Development Executives.Launched User loyalty program - M-Seal Master's Club App and successfully enrolled 70K users in 1st year of the launch and ensured 54K.

Mumbai, Maharashtra, India

Responsible for 450Cr brand in Plumbing and Sealants Category (M-Seal) which includes products like M-Seal Epoxy putty, Solvent cement, Sealant range, Thread seal tapes & Cleaners range. Had wide spectrum of experience - Grow the category in putty by driving premiumization agenda; Gain share in Solvent cement by driving share gain agenda; Category creation.

Bangalore

Responsible for executing the market development modules & user engagement programs to drive share gain agenda & to build awareness on NPDs in 3 states - Karnataka, Andhra, Telangana. Handled the team of 11 Cluster Market Development Executives and 4 Branch managers. Responsible to collect consumer insights on new trends in the market and to track the.

Chennai, Tamil Nadu, India

Responsible for 24 Cr annual business and handled 23 distributors with the team of 11 direct reportees. Accountable for solving the critical issues like dealer/WSS/team management & take immediate action to fix.Drive all trade related modules like DRM, Dealer Meets, Trip Schemes, JJTP etc. along with field marketing modules for the users associated with.

Mumbai Area, India

Chennai

- Performed primary research in entire south India to collect the responses from India piston Ltd and its competitor's main distributors, dealers, re-borers and mechanics- Analyzed and benchmarked the marketing services activities performed by the key players in piston market- Designed the segment wise distribution channel structure for its entire product.

Hosur Area, India

Performed the project on developing the systematic approach for evaluating touch feel and appearance characteristics of pillion handle in two wheelers

Maraimalainagar, Chennai

- Shop floor sequencing was done to reduce the waiting time of the job and to reduce the idle time of the machinery and the operators using Johnson and Bellman approach- Bottle neck areas were identified using fish bone diagram and eliminated to the maximum extentAchieved 17% increase in productivity and reduced waiting time of job using suitable techniques

Post Graduate Program In Management

B. E - Production Engg., Cgpa: 9.42

Activities and Societies: Placement Representative, Placement cell (2013-2014) Event Coordinator, EXPRO - 14 National level technical.

Maths, Physics, Chemistry, Biology, 98% In Class 10Th , 96% In Class 12Th

Activities and Societies: School Pupil Leader | Student member in National Service Scheme | Active member inJunior Red Cross.