Branding is much more than just a logo. We’re not just selling products and services anymore; we are selling stories, culture and brand personalities.My name is Arbaaz Khan and I help business owners around the world create brand identities to establish themselves in the market. The marketplace is highly competitive, and we live in an era where the consumer has more control than ever before. That’s why brands need to go the extra mile to make an effective impression.I aim to make experiences that solve needs by determining what works better, impactful for the users/customers. This allows me to develop brands that people can connect with._𝑶𝑭𝑭𝑬𝑹𝑰𝑵𝑮:𝗕𝗥𝗔𝗡𝗗 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬• Internal foundation | Purpose, vision, mission, values, naming• Market landscape | Target audience personas, competitor analysis, consumer journey mapping• Position & humanize brand | Unique value proposition, brand archetype discovery• Message tools | Brand story/brand manifesto, message framework and communication themes, tone of voice𝗕𝗥𝗔𝗡𝗗 𝗗𝗘𝗦𝗜𝗚𝗡• Logo/Icon design• Fonts and colors• Pattern and other brand elements• Brand photography selection• Stationary and templates• Style guide𝗕𝗥𝗔𝗡𝗗 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡• Brand guardianship• Print design• Digital design• Illustration• Campaigns_Listening to what my clients care about with an open mind, allows me to offer my skills and enthusiasm to help them achieve their goals.