Head of all content marketing and social for Newsweek Media Group’s eight brands, such as Newsweek, International Business Times and Medical Daily. Establish competitive practice including distributed content models, strategy, content monetization and audience development. Build enterprise custom analytics and content management platform. Nurture all internal/external partner relationships, including influencers and major networks.

Global engagement team lead focusing on content, social media, digital, influencer and experiential marketing, as well as audience development, as part of an integrated effort. Helm teams in North America, Europe and Latin America on behalf of clients including Glass Is Life, UL, 3M, and Sun Life Financial. Social media and content strategy/marketing, creative direction and production, experiential and strategic partnerships, digital media, data and research analysis, communications planning… Show more Global engagement team lead focusing on content, social media, digital, influencer and experiential marketing, as well as audience development, as part of an integrated effort. Helm teams in North America, Europe and Latin America on behalf of clients including Glass Is Life, UL, 3M, and Sun Life Financial. Social media and content strategy/marketing, creative direction and production, experiential and strategic partnerships, digital media, data and research analysis, communications planning, agency thought leadership and new business are all main functions. Show less

Social media, content, digital and marketing strategy and implementation in a fast-paced agency environment, overseeing corporate accounts for clients such as Samsung, JP Morgan Chase, Dunkin’ Donuts, Pepperidge Farm, Campbell’s, and Michelin. Established and led agency-wide video practice. Provided direction and planning for major promotional campaigns including top-level content creation, influencer outreach and digital asset production and management. Engaged in RFP and pitching process for… Show more Social media, content, digital and marketing strategy and implementation in a fast-paced agency environment, overseeing corporate accounts for clients such as Samsung, JP Morgan Chase, Dunkin’ Donuts, Pepperidge Farm, Campbell’s, and Michelin. Established and led agency-wide video practice. Provided direction and planning for major promotional campaigns including top-level content creation, influencer outreach and digital asset production and management. Engaged in RFP and pitching process for new business. Show less

Successfully product managed a diverse array of new album releases ranging from established artists with high expectations to developing roster with unlimited potential for major label with #2 market share. Oversaw marketing budgets in the millions. Responsible for all traditional and digital marketing initiatives, including small and large scale promotions, live events, creation and editing of EPKs, deliverables such as banners, apps, websites and E-Cards and production of music videos such… Show more Successfully product managed a diverse array of new album releases ranging from established artists with high expectations to developing roster with unlimited potential for major label with #2 market share. Oversaw marketing budgets in the millions. Responsible for all traditional and digital marketing initiatives, including small and large scale promotions, live events, creation and editing of EPKs, deliverables such as banners, apps, websites and E-Cards and production of music videos such as Mat Kearney’s “Hey Mama” and platinum artist Owl City’s “Deer In The Headlights”. Show less

Led all publicity, experiential and content initiatives within cutting-edge music publishing, marketing and management firm. At the helm for large-scale campaigns for artists such as Cee-Lo Green, Jessica Simpson and Chicago, business-minded pitches for industry publications and websites as well as planning and wrangling celebrities, VIP and press at two well-attended company-sponsored Grammy weekend functions. Wrote all press releases and company copy, as well as concepts such as Cee-Lo’s… Show more Led all publicity, experiential and content initiatives within cutting-edge music publishing, marketing and management firm. At the helm for large-scale campaigns for artists such as Cee-Lo Green, Jessica Simpson and Chicago, business-minded pitches for industry publications and websites as well as planning and wrangling celebrities, VIP and press at two well-attended company-sponsored Grammy weekend functions. Wrote all press releases and company copy, as well as concepts such as Cee-Lo’s “Inside The Actor’s Studio” for AOL Music, production of the Cee-Lo “Forget You” lyric video, Alexa Ray Joel performance videos, Chicago’s “Funny or Die” video, David Garrett flash mob and various social media posts and artists blog entries. Show less

Rose from the position of digital publicist to publicist at the hallowed halls of legendary Columbia Records, home to classic American storytellers such as Bruce Springsteen and Bob Dylan, quickly gaining the trust of superiors through dedication, hard work, stellar writing skills and above all else, results unseen to date via innovative traditional, experiential and digital marketing techniques brought to legacy artists to expand audiences, and inevitably, sales.

Client-based digital services in an agency setting for artists seeking effective digital marketing campaigns through digital publicity and social media. Quickly ascertained leadership position and gained most coveted accounts such as Rhino Records, Capitol Records and Mute Records. Interviewed, hired and trained staff and sharpened teaching skills, as well as client interaction, as noted by frequent repeat business.