Key Responsibilities:- Manage and Optimize paid media campaign (Tiktok Ads & Apple Search Ads) with USD 100 - USD 2000 daily advertising budget.- Amplifying 1st and 2nd party audience data for advertising purpose to target them with most relevant content.- Implement A/B testing framework to find the best performing setups and creatives.- Translate advertising data into an actionable tasks to boost performance.- Support the control of paid marketing budget effectiveness.- Managed to reduce monthly CPI by 62% and CPA by 57% in Tiktok Ads by optimizing creatives, funnels, and budget strategy.- Collaborate with internal and external stakeholders to reach highest result of advertising.- Prepare and present report of advertising campaign results and key learnings.

- Led a team of 4 to 6 people to bring best result of projects.- Managed end to end marketing activities across digital media.- Build brand from scratch and GTM plan for several educational products.- Set up, designed, managed, & tracked a marketing plan across all digital channels to acquire leads and students (Facebook/Meta Ads and Google Ads).- Crafted and executed email marketing campaign to 15.000+ active subscribers.- Performed A/B testing and optimizing paid social and email marketing campaigns.- Acquired more than 1500 new paid-members (students) within 1 year of work through marketing campaigns.- Automated marketing funnels of new product (5+).- Managed 3 social media accounts in various platforms.- Heavily involved in product launching, webinars, customer support, and in developing projects with team

- Developed and organised company's social media (of 4000+ followers) plan and content management, including researching and creating new content.- Created end-to-end daily Instagram content for 3 months- Provided and presented social media weekly report to the management.- Assisted company taking care of startup community (20+ growing startups), such as interacting with startup community member, planning, and executing events, etc.