As Datafy’s Vice President of Industry, I take a results-driven approach to developing and achieving innovative research strategies to drive growth and contribute to client success. I use my expertise in market research and data application to work as a liaison between our data science, CX and executive teams - and then tie it all together to deliver real insights that continue to elevate Datafy’s product and services. Externally, I play an important role in building strong industry relationships and creating framework to ensure that our data is a central pillar of clients’ strategic planning. Internally, I work closely with our marketing, product development and business development teams to provide marketing and thought leadership insights, strengthen research processes, and keep the Datafy product aligned with market demands.

As Vice President of Research at Longwoods International, I was a key leader responsible for developing research strategies that delivered actionable and tactical results. I collaborated with clients and industry leaders to effectively translate market research into insights that drove destination marketing strategies. My role involved the following key responsibilities:• Designed and led custom research projects in collaboration with the Longwoods International Production team, managing the process from development through implementation.• Acted as a liaison between Longwoods International’s internal team and clients, managing select client relationships to ensure a deep understanding of their needs and effective use of research data.• Guided clients through Longwoods International data and deliverables, helping them apply the insights to their strategies and leveraging the data stories provided by the research.• Led efforts in client retention and renewals, while also developing select new business leads.• Collaborated with multiple vendors to identify and develop new business opportunities, expanding the company’s reach and capabilities.• Enhanced deliverable outcomes through partnership innovations, fostering continuous improvements.• Collaborated with the President/CEO and SVP to identify and develop new products, either organically or through partnerships, to address emerging industry needs.• Contributed to Longwoods International’s thought leadership and communication strategy through webinars, white papers, social media posts, and representing the company at industry events.• Served as the primary moderator and interviewer for qualitative research projects, creating moderator guides, stakeholder interview scripts, and final reports.• Represented Longwoods International as a brand ambassador within the destination management and market research communities.

As the inaugural Director and Senior Director of Research Services at Longwoods International, I led client relationships and served as the bridge between client needs and the production team, ensuring research projects met strategic goals and delivered actionable insights. Key responsibilities included:• Represented client perspectives internally, ensuring research projects effectively addressed their unique challenges and objectives.• Collaborated with cross-functional teams to fully integrate market research findings into innovative, results-driven practices.• Managed the entire research lifecycle, from goal-setting and developing screeners to moderating interviews, analyzing data, and creating comprehensive reports and presentations. Focus areas included both business and leisure travelers as well as travel industry professionals.• Communicated complex research findings clearly and concisely, delivering persuasive reports tailored to client and industry needs.• Maintained and strengthened existing client relationships while proactively developing new business opportunities.• Led Longwoods’ quantitative research initiatives and served as the company’s primary moderator, spearheading geolocation data projects.• Designed and executed custom qualitative research projects in collaboration with clients and the production team.• Fostered partnerships with service providers to enhance vendor collaboration, driving added value for clients.• Provided industry thought leadership through presentations, blog posts, and white papers.

Responsible for managing client and vendor relationships, implementing market research strategies and positions, collaborating with the Senior Vice President with the development of market research strategies as well as developing departmental financial goals and forecasts, and promoting the use of research in new business development and throughout the agency. • Representing clients’ needs and perspectives.• Demonstrated effective leadership and team management skills. • Exceptional persuasive written and verbal communication skills and the ability to distill extensive information into pertinent, thorough, and concise reporting of findings to both clients and internal senior management. • Ability to develop and implement market research objectives to generate powerful, relevant insights to form the basis of marketing strategy. • Review and consolidate market research results to translate them into actionable insights and recommendations• Thorough understanding of all stages of qualitative and quantitative research.• Excellent organizational skills that allow for successful management of multiple team roles and projects.• Representing the agency’s research during both new business pitches and in presentations across the U.S.• Knowledge of multiple software applications, including but are not limited to: standard MSOffice applications; SPSS; business intelligence tools; and Photoshop.• Facility to develop and improve methodologies and practices and incorporate into team processes.

Responsible for designing and managing marketing research projects, analyzing results, producing reports, and communicating insights, as well as executing and maintaining extensive research on the evolving travel habits, preferences, and intentions of Americans through a variety of on-going research programs.• Managed the Portrait of American Travelers® project.• Selected the appropriate research method and conducted quantitative and qualitative research for clients and partners within the agency.• Prepared reports and presentations of custom quantitative and qualitative projects focused on actionable insights that directly address clients’ needs.• Forecasted and tracked marketing and sales trends. • Coordinated with MMGY Global Business Development, Public Relations, Client Leadership, Promotions, Media, and Accounting departments and actively participating in business lead generation.

• Managed quantitative and qualitative research projects, including establishing project timelines, tasks, and analytical approaches to best reveal key insights.• Collected and analyzed data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.• Prepared reports of findings, illustrating data graphically and translating complex findings into written text. Programming questionnaires when online data collection is conducted in-house.

Department of Marketing/Research* Consulted with internal business partners and external vendors to identify business needs and keep up with best practices in order to identify, analyze, and report strategic results focused on generating revenue for the corporation. * Identified, composed, and presented both macro-trends effecting the grocery business and category-specific product trends to fuel innovation and anticipate customers’ future needs.* Managed consumer, customer, and business information data for CRM marketing programs and campaigns, as well as performed expert analyses on programs, campaigns, consumers, and customers.* Participated actively in the design, development, testing, and implementation of the custom Marketing Customer Management System.

Magazine Directories and Annual Supplements Department* Edited directories earning 40% of the department’s budget.* Created project lifecycles and set project milestones.* Confirmed all department books met image quality, paper standards, and preliminary pagation requirements.* Collaborated with magazine editorial staffs to ensure all the requirements for their annual directory supplements were met.* Assisted in the management of the custom department database.

Magazine Directories and Annual Supplements Department* Wrote proposals, press releases, and copy for the published directories to communicate the relevance and uses of each project.* Managed three directories throughout project lifecycles. * Updated web page design requirements.* Served as editorial liaison for display and enhanced sales teams.* Created training materials for editorial assistants.

Magazine Directories and Annual Supplements Department* Facilitated ad content and placement for client companies.* Collected and composed content for United States and United Kingdom publications. * Led a team of two editorial assistants.