Professor and coordinator for Sales&Marketing MBA

Sales and marketing processes design and optimization, marketing plan, 360º brand strategy, marketing and sales manager as a service.Projects: sales representative for automotive products, management consultancy for industrial seals distributor and sales & marketing consultancy for sales peformance management application.

New business development through marketing segmentation and product development with ESG focus, productivity increase and cost reduction for our customers. MKT strategy to acquire and maintain customers. Support to sales team (hunter and farmer).

Management consultant for sales and internal process. Company's diagnosys and process improvement implementation. Strategy 12 month plan. Sales development and CRM process optimization. New business development initiatives.

Sales management for after Market Division for South America. Responsible for business development in the region through more than 30 distributors, with 3 direct reports and 5 shared resources (back office). Report direct to the president (local) and to sales director in Germany for strategy and targets.• I increased sales in 46% from 2016 to 2018 and turned RoS/EBIT into positive figures;• Created strategic plan for 3 years horizon, restructured and improved processes and team performance through new customers, developed sales support material, sales and OTD performance KPIs implementation.• Represented Freudenberg-NOK at ABIMAQ (Brazilian Machine Manufacturers Association), resulting in product and services presentation for the whole industry representatives, as well as building and defining market standards.• Lead innovation project supported by external cnsultancy and ABIMAQ.

Brand Manager – Latin America – 2011 to 2016Skil Power Tools Brand management for Latin America, developing and implementing 360 º communication strategy in 18 countries (+ 190T POS). Report to business unit director – 1 direct report in the team)• I increased brand awareness from 40% to more than 90%; • Decreased brand rejection index from 2 digits to 1 digit level; • Won POPAI prize Brazil 2012 for POS concept;• Increased in more than 3 times Top of Mind index in the main Latin American countries;• Developed and implemented sales campaigns with 2 digits ROI.Regional Brand Manager (Regional Brand Manager) - Brazil – 2005 to 2011 Skil Power Tools business management in Brazil, being responsible for profitability and price policy, planned and implemented promotional activities, relationship programs with the trade and user, sales incentive campaigns, training, managed merchandising team (+50 people), created a price information system for Bosch key power tools in Brazilian market. Report to Sales Director – board member and 1 direct report in the team).• I made sales growth in 127%, reaching more than 30 thousand customers in retail;• Launched more than 40 products with phase-out of category leader products;• Created new sales seasonality for the 1st semester of the year;• Elaborated and implemented POS activities in partnership with other industries of construction sector;• Participated of the team which created relationship programs for retail and end users for the whole Latin American countries, leading the program for Brazil (represented more than 60% of the LA business by that time);• Represented Bosch at ANAMACO and ABA (construction sector and marketing non governamental asociations).

Gerenciamento do negócio Skil Ferramentas Elétricas para o Brasil, respondendo por vendas (mais de 30 mil clientes diretos do varejo), rentabilidade, política comercial, ações promocionais, gestão do PDV, branding, treinamento, administração de equipe de merchandising (mais de 50 pessoas terceirizadas), desenvolvimento e gestão de programas de relacionamento com usuário e varejo e sistema de informações de PDV. Equipe de 1 analista. Reporte ao Diretor Comercial.• Cresci 127% em vendas de 2005 para 2010;• Lancei mais de 40 produtos com phase-out de produtos líderes de categoria;• Criei sazonalidade de vendas no 1º trimestre para varejo de materiais de construção;• Elaborei e implementei ações no PDV em parceria com outras indústrias;• Participei do time para criação de programa de relacionamento com varejo e usuário para América Latina, liderando o programa no Brasil (mais de 60% do negócio);• Representei a Bosch na ANAMACO e ABA, resultando na divulgação das ações das marcas, acesso a pós-graduação especializada para 2 vendedores, criação e realização de workshops para profissionais associados ou não.

Marketing and business administration professor

Professor for marketing disciplines for graduation level

 Marketing plan for industrial and retail product line, 360º communication strategy, press communication, sales training and motivation concepts, packaging development (industry and retail), fairs and events planning and execution, production process optimization leading to cost reduction, new sales opportunities mapping and development.

2 articles approved and presented at and international congress (CLADEA) in Peru. Co-author of one chapter from a book called Marketing de Varejo Vol. II

• Started as trainee in a special program in marketing (more than 3.000 candidates for 3 job positions). Project in production area, resulting in more than US$ 150T per year in cost reduction and process optimization. Key member of market segmentation (transformation Project) leading to the company reorganization into Market centers and set up of mining Market center (sales grew from BRL$ 3 Mio in 1998 to ~BRL$ 50 Mio in 2013). Implemented business intelligence system, planned and executed corporate events, led digital information implementation for online presence of 26 business units.

 Team member of strategic stream in a big business realignment project for a major construction industry player in Brazil, resulting in a complete business makeover to be implemented in a 4-year Project for US$ 2 Mio.