• Presented to Senior Management a strategic campaign that successfully trained in 4 months, 500 new professional painters in a 4-module course in professional painting, leading to a 10% boost in the sale of paints, and projected to increase up to 50% by end of year.• Spearheaded the strategic rebranding of two premium brands, including copywriting, packaging, visualization, improved formulae, thereby transforming them into highly captivating and visually appealing identities that propelled customer demand from 3K units to 7K units, daily.

• Led a $50K product development, marking the largest investment by the company since 2005, to engineer the first local Programmatic and Data Management System for advertisers, generating over $1M in annual sales.• Led the seamless building and integration of a Survey and Polls platform alongside a robust Bulk SMS system, to streamline polling processes for businesses, curating over 50 polls and 1 million SMS messages monthly.• Developed and implemented a comprehensive Product Requirement Document framework to evaluate new and existing products. Identified and shelved two redundant products, saving approximately $40K in the first 3 months.

• Presented to Senior Management go-to-market strategies for three distinct products, facilitating market penetration and generated over $524K in revenue in 24 months, surpassing the projected revenue of $300K for the said period.• Designed a two-year Creative Strategy optimizing communication across different digital channels and customer touchpoints, enhancing customer experience, bolstering retention, and growing conversions by 25%+.

• Examined existing strategies and presented innovative marketing executions to the Management Board, generating over $450K in revenue over a two-year period. Increased individual clients from 5% to 36% of total clientele.• Implemented the first customized Customer Relationship Management system in the Automotive industry in Ghana, enhancing customer communication through automated reminders, real-time repair updates, and personalized follow-ups, resulting in a 30% increase in customer retention within 12 months.

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• Conducted research and monitored the construction of the ‘BOA Triangle’, the biggest investment and project the Bank has made in its Corporate Social Responsibility arm, in partnership with the Accra Metropolitan Assembly as part of its Greening Accra Project, located in the heart of the capital.