Laura Arcade

Laura Arcade Email and Phone Number

Co-Founder at Peccala | Crypto Enthusiast | ex P&G @ Peccala
Laura Arcade's Location
Zurich, Zurich, Switzerland, Switzerland
Laura Arcade's Contact Details
About Laura Arcade

Laura is an expert online marketer, brand builder, sales manager, and people manager, leveraging +13 years of progressive experience in world-leading companies and startups.Creative, positive, efficient, and diligent, delivering on even the toughest of challenges with no stress.Laura is driven by an unmatched passion for winning and drive for results to help organizations tell important stories in the most impactful way possible to achieve their growth goals.Particular areas of technical expertise that Laura brings to organizations include:- Marketing: B2C, B2B, online marketing- Brand Building- Sales- People management- Strategy- Industries: Blockchain/Crypto, SaaS, FMCG, Private Education, ConstructionLaura also draws on a multi-disciplinary industry background that ranges from consumer goods to crypto, Saas, and private education sectors.She is bilingual in English and French.

Laura Arcade's Current Company Details
Peccala

Peccala

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Co-Founder at Peccala | Crypto Enthusiast | ex P&G
Laura Arcade Work Experience Details
  • Peccala
    Co-Founder
    Peccala Jun 2021 - Present
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  • Antler
    Entrepreneur
    Antler Apr 2021 - Jun 2021
    Singapore, Sg
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  • Frontify
    Marketing Operations Lead
    Frontify Feb 2020 - Nov 2020
    St.Gallen, St.Gallen, Ch
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  • Frontify
    Global Demand Generation Manager
    Frontify Dec 2018 - Jan 2020
    St.Gallen, St.Gallen, Ch
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  • Lykke
    Head Of Marketing
    Lykke 2018 - 2018
    Zug, Zug, Ch
    • Led the strategic development, management, and implementation of the global digital marketing and automation strategy incl. budget management, and KPIs tracking• Growth hacking: marketing automation setup, CRM, SEM, SMM, SEO, affiliate marketing, Influencers, etc.• Built, coached and trained a young and enthusiastic marketing team (5 direct reports)
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  • Ef Education First
    Country Product Manager - Online Marketing & Sales Management
    Ef Education First 2014 - 2017
    Zurich, Zurich, Ch
    Grew client acquisition by 25% year on year and increased sales by +70% growth in 3 years by :• Creating the strategic vision, designing and implementing multi-channel marketing plans and budget• Managing all areas of the digital mix (web, search, social, paid media, mobile, PPC) to optimize the user experience through the entire customer journey• Hiring, managing, and coaching 6 direct reports (sales) & helping them achieve their professional goals
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  • Caterpillar Inc.
    New Product Implementation (Npi) Consultant
    Caterpillar Inc. 2013 - 2014
    Irving, Texas, Us
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  • Procter & Gamble
    Senior Associate Brand Manager - Online Marketing & Ecommerce
    Procter & Gamble 2010 - 2012
    Cincinnati, Ohio, Us
    • Created and successfully implemented a new Online/E-commerce support model for Oral-B in EMEA, boosting the category’s online sales (+36%)• Designed an enhanced shopper experience across top EMEA retailers (Amazon, Boots, etc.) and enabled the sales team to create joint business plans based on global strategies• Led a full portfolio repositioning for Oral-B WE in FY11/12: claims, In-Store, PR, trade marketing
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  • Procter & Gamble
    Associate Brand Manager - Influencer Marketing And Communications
    Procter & Gamble 2008 - 2010
    Cincinnati, Ohio, Us
    • Led P&G’s entry into EMEA channel toothpaste into the UK with dental care professionals• Developed marketing plans, innovation plans, and all communication/advertising for the Oral health professionals, including the design and launch of new commercial strategies
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  • C3 Spa Distribution
    Assistant To The Ceo
    C3 Spa Distribution 2006 - 2007
    View

Laura Arcade Skills

Brand Management Marketing Strategy Online Marketing E Commerce Project Management Marketing Management Crm Fmcg Digital Marketing Market Planning Sales English French Online Advertising Seo Sales Management Strategic Planning People Management Management Leadership Spanish Sales Growth Team Management Revenue And Profit Growth Product Launch Product Management Business Strategy Social Media Strategy Business Development Market Analysis Market Research Business Planning Social Media Marketing Business Analysis Analytical Skills Microsoft Office People Development Cross Functional Team Leadership Problem Solving Negotiation Growth Hacking Marketing Product Development Sales And Marketing Creative Problem Solving Customer Service Team Leadership Startup Marketing Software Design Search Engine Marketing Content Management Digital Strategy B2b Marketing Blockchain Fintech B2c Marketing Crypto

Laura Arcade Education Details

  • Emlyon Business School
    Emlyon Business School
    Marketing

Frequently Asked Questions about Laura Arcade

What company does Laura Arcade work for?

Laura Arcade works for Peccala

What is Laura Arcade's role at the current company?

Laura Arcade's current role is Co-Founder at Peccala | Crypto Enthusiast | ex P&G.

What is Laura Arcade's email address?

Laura Arcade's email address is ma****@****ail.com

What schools did Laura Arcade attend?

Laura Arcade attended Emlyon Business School.

What skills is Laura Arcade known for?

Laura Arcade has skills like Brand Management, Marketing Strategy, Online Marketing, E Commerce, Project Management, Marketing Management, Crm, Fmcg, Digital Marketing, Market Planning, Sales, English.

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