I am in the world of the Internet and digital business since 1999, when I started as a web developer in an advertising agency, currently I am an account manager, marketing analyst and digital analytics at Empatica.net. I have helped create and develop hundreds of projects on the Internet, from small businesses to large companies such as GoodYear, Ferrero and other large e-commerce. This has allowed me to have a 360 degree view of the digital universe and participate in all business stages, from conceptualization (business plan, prototyping...) and development, to digital marketing (SEO, SEM, SMM , CRO...) and web analytics, in different structures and sectors, thus collaborating with a wide variety of professionals. I am always in direct contact with the customer and obsessed with the (good) results. I love connecting people, sharing what I know and finding out what I don't know. I hate talking big. Since 2010 I am the director of the Internetiempresa.com event, co-organizer of TEDx and a hundred other things. I have taught at the Rovira Virgili University, the Open University of Catalonia, The Chamber of Commerce of Tortosa and other business associations and other public administrations. I can help you with the conceptualization of your digital business and especially with the digital marketing strategy and the measurement of results, while developing, executing and monitoring actions or training people. Every day I review dozens of blogs and digital marketing media sources, business and technology, and I share on Twitter @arcadimayor and on Linkedin the news that I have found more interesting. I hold a Master's degree in Technology in Business from the Ramon Llull University, Higher Program in Digital Marketing and eCommerce from the EAE Business School. I believe in life-long learning, so I have attended dozens of courses and seminars and currently I am studying Marketing and market studies at the Open University of Catalonia.