Can prove to be a vital link between Advertising and MarketingCan play very important role in creating Communication StrategiesCan very well work out effective “creative brief” from a “client’s brief”, which would work towards creating “creatives” to attain the set Marketing Objectives, set by the client or their marketing teamHas a very good experience with all facets of design, advertising, print production, photography and desk-top publishingVery well versed with “windows” environment, Photoshop, Illustrator, PageMaker et. el.Quite well, hands-on experience of the “New Media” (which is known as the world wide web)Strong in Concepts and Graphic DesignVery strong in Communication StrategiesPretty good experience of professional still photography (35 mm format)Very clear about what is to be gotten out of the copy writer / visualiser / illustrator / art director / animator / photographerCould very well handle work pressures and time pressures, with a knack to make the pressure less for the colleagues and fellow creatorsVery participative in making crucial suggestions during a strategic planning meetingSpecialties: From taking a client brief to presenting the final communication strategy.. while going through the whole gamut of creating the communication, managing the design studio and the people