Archaa Chopra Email & Phone Number

Gurgaon, India

For 11 years now, I have worked as a PR and marketing professional with various startups and large enterprises as well. I have spent the majority of my time and skills to perform brand building activities for technology brands (Both B2B and B2C) and telecom firms. I have hands-on experience in (1) PR strategy & media relations (2) Internal Communications (3) Social Media Strategy and Management (4) Content strategy and management.I have worked with young businesses such as The Learning Buddy, Doodhwala, Designer People, Redefine Marcom and more.

Role in detail(1) External and internal communications: Managed PR and media relations, conceptualized brand stories, Media partnerships for firm's annual award event, regional media activities, managing the knowledge database, CEO speech and presentations. Managed relations with eminent organizations such as TiE, FICCI and ASSCOCHAM for Power2SME.(2) Social Media management: Managed social media platforms in order to improve engagement on the platform.(3) Customer case studies: Interviewed numerous customers to make a compelling stories that help understand company's service and support to SMEs in a better way.(4) SME Transformation camps: Reached out to customers in a unique and engaging way - Transformation camp. Manged and executed the camp themes, PR, presentation and speaker speech.(5) Content strategy: Managed strategy for company blogs, infographics and industry articles for its website

Gurgaon

Gurgaon, India

Broadly, I handle external communications for Microsoft and DigiVive. For Microsoft, I took care of various campaigns like Server and Tool Business, Windows 8 and Windows Phone. For DigiVive, a leading VAS player in India, I handled media relations for their popular mobile TV service called nexGTv.My responsibilities were to maintain media relations, strategy and execution of various campaigns, and client servicing

During the tenure I handled external communications for clients across industries like e-tail, travel, education. Major clients were Snapdeal.com, Tradus.com (by ibibo), lenskart.com, Travelmartindia, TUI India, The Chopras. My responsibilities were to plan and execute media campaigns, documentation work and client servicing.

B.A(H) English, Literature

Activities and Societies: Was a part of Literary Society & Dramatic Society

Pg Diploma Pr & Event Management, Public Relations And Corp Comm

Commerce, Commerce

Activities and Societies: Sports and fine arts