Archana Gopal Email & Phone Number

Los Angeles Metropolitan Area

-Strategize and execute influencer marketing campaigns across assigned accounts.-Curate target lists, negotiate rates, and build relationships with creators, influencers, and agencies.-Monitor and analyze campaign performance metrics, providing actionable insights to optimize strategies.-Create and maintain Cobrand dashboards and campaign performance trackers for assigned accounts.-Serve as the primary point of contact for influencers, agents, and clients, ensuring seamless communication.-Facilitate agreement terms and payment processing between creators and internal teams.-Provide strategic feedback on influencer selection and campaign direction.-Contribute to marketing rollout strategies and original content ideas for TikTok and Instagram campaigns.-Stay on top of cultural trends, platform updates, and viral content opportunities to inform campaign strategies.-Coordinate with account managers on administrative tasks, including invoicing, expense tracking, and campaign logistics.-Assist in developing presentations and reports for internal and client-facing meetings.

Oversee and plan NYC-based seasonal She Is The Music Writing Camps for local non-binary and female artists, writers, & producersSecure studio locations & coordinate camp details with studioSecure sponsorships, both in-kind and financial, leading up to camp weekendPlan offshoot networking events surrounding camp weekendOversee application process and select talentPlace artists, writers, & producers into sessions according to session chemistry

New York, New York, United States

Oversee developer operations and team task efficiency by leading team standups & 1:1 check-ins.Consult with Product Manager and Operations Lead to ensure maximum sprint efficiency and assess teamDesign company-wide Scrum training and onboard all new hires in Scrum principlesExecute various administrative tasks, including scheduling and meeting coordination, booking travel, expense tracking, and keeping on top of outreach to VC and potential partnership opportunitiesRecord detailed list of all clients and contacts through Hubspot & maintain organization of incoming contactsStreamline organizational processes via proficiency in project management tools: JIRA, Confluence, GitHubPrepare agendas and design decks for pitches, stand-ups, and all-hands meetings

New York City Metropolitan Area

Work with select artists to plan campaign strategies leading up to music releasesManage artist and project budget, communicate with artists and influencers regarding influencer payInfluencer outreach and support, ideate with influencers on various ways to use artist's sound for contentTrack metrics of engagement surrounding song releaseCreate new trends with niche influencers that support campaign and artist goalsWrite up reports per release and suggest improvements for future campaigns

Greater New York City Area

-Listen to songs sent for placement by music publishers and suggest songs for artists on RCA roster-Research label-appropriate artists through blogs, press, playlist placement, anddigital streaming platforms and summarize findings in weekly meeting with supervisors-Collect relevant chart data from Mediabase & send to team VPs weekly -Transcribe song lyrics for upcoming artist releases-Compile daily report for VP of Urban department with current events and releases of interest-Present 3 artist pitches on breaking independent artists to A&R team

Greater New York City Area

-Assist in artist discovery through weekly playlist curation-Review local NYC venue calendars for potential artists to scout-Design one-sheets on artists for meetings-Sit in on A&R administrative and A&R creative meetings-Sit in on label-wide meetings-Research artists of interest & strategize development plans for artists

Rochester, New York Area

-Coordinate with clients and staff to ensure their projects remain on task and on budget. Involves the use of tools such as Asana and Harvest.

Rochester, Ny

Full Time Producer and Audio Engineer at The Vocal Company, the industry's leading A Cappella recording company.

Rochester, New York Area

Full time Production Intern aiding in setup of recording equipment and assisting in live shows and recording sessions with A Capella groups. Internship provided full, non-restricted access to the recording studio, which resulted in original songs and cover projects. The internship was a learning opportunity in vocal production which led to current employment with the company.

Greater New York City Area

-Manage SubmitHub Submissions on the backend: listening to submissions, offering feedback, approving or denying submissions-General office management tasks including supply inventory & restocking, USPS & FedEx runs, check deposits-Generate summary performance reports on artists using statistics from Shazam, Next Big Sound, SoundScan, Music Connect-Work with marketing management team to add & update tour dates across all platforms- Bandsintown, Facebook Pages, Seated, Songkick-Assist in planning and implementation of artist social media campaigns

Master Of Arts - Ma, Music Business

Activities and Societies: Co-President of Class of 2020 Service & Leadership Award

Master'S Degree, Music Business

Bachelor'S Degree, Animal Sciences

Bachelor Of Science - Bs, Animal Sciences