I am Archana, founder and CEO of Jokar, an Indian think tank + creative lab for brands, especially those who make in India.Consider me a Jacqueline-of-all-trades and master of some. With my background in Linguistics and Literature, I bring a unique combination of skills and experiences to Jokar. I have amassed over 20 years of expertise across various sectors and functions, including BFSI, Media & Entertainment, Sales, CRM, Marketing, and Advertising. Working with esteemed organizations such as Standard Chartered, IndusInd Bank, Axis Bank, Bajaj Allianz, and Max Life has provided me with valuable insights into the banking and finance industry.In the realm of advertising, media, and entertainment, I have collaborated with renowned names like Zee Marathi, Pinstorm, Lakme, and MXS Apparel. My stint in this industry has sharpened my creative skills and deepened my understanding of the dynamics of the media landscape.Prior to founding Jokar, I played a crucial role as a core marketing team member at Sugarbox Networks, a leading tech startup. This experience allowed me to delve into the world of technology and further expand my expertise in marketing and branding strategies.Today, as the showrunner of Jokar, my own multi-disciplinary brand consulting firm, I am driven by an unwavering commitment to excellence, innovative thinking, and a deep understanding of various industries. It's an exciting challenge to work with businesses who are looking to elevate their brand presence across the offline and online worlds. Tell me, how may I help you?