Archana . Email and Phone Number
Archana . is a Manager - Digital Specialist at HT Digital Streams I IIM Indore I University of Delhi at HT Digital Streams. She possess expertise in powerpoint, microsoft excel. Colleagues describe her as "Archana is a great resource for any organisation. Her forward looking attitude & hone to develop her skill makes her stand out. She has a great storytelling capabilities which makes her outstanding marketing professional."
Ht Digital Streams
View- Employees:
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Manager - Digital SpecialistHt Digital Streams Jun 2021 - PresentMumbai, Maharashtra, India -
Manager - Ad Sales & Brand SolutionsAbp Group Oct 2017 - Jun 2021Mumbai Area, IndiaLeading sales of Anandabazar Patrika (ABP) and The Telegraph (TT), Bengali Magazines, bengali.abplive.com, t2 Facebook and Instagram pages.Recognized as Top Performer (Achiever Rating) in FY17and FY19 by LeadershipCategory Manager - FMCG, Consumer Durables, Servicesa) Portfolio - Handling portfolio of INR 30 Cr with large national accounts such as HUL, P&G, J&J, Colgate, Asian Paints, Vodafone, etc.b) Sales Achievement - 120% of sales targets during FY20 (recognized by Leadership)c) Digital Ad Sales - Sold abplive standalone to clients such as Vedanta, etc.d) Deal Structuring - Successfully created portfolio of our brands i.e., ABP, TT, Bengali Magazines, bengali.abplive.com and t2 social media as a package deal; Achieved 110% of target during Apr-Dec'20e) Sampling - Successfully executed sampling for Nivea brandsf) Roadblocks - Generated INR 30 Lac revenue by executing roadblock of Nivea in TT Hues g) Trainings - Created and facilitated training modules on Brand Solutions Case Studies, TT Sections, etc. The Telegraph (TT) Champion for West Region -a) Accountable for TT business for entire West Region; accounts for 45% of region's businessb) Leading key properties of TT such as t2, t2 social media, features, special sectionsc) Responsible for national VCs & updates to Deputy CEO on regional performance -
Corporate TraineeAbp Group Jul 2016 - Oct 2017Noida, Uttar Pradesh, India1) ABP BRAND: Worked in the design and implementation of a client proposal and an event- Peerless Anandabazar Patrika Purashkar2) CIRCULATION SALES: Conducted surveys in rural areas to explore the action points to convert Bengali newspaper non-readers into our customers3) AD SALES, NORTH BENGAL: Analyzed the revenue of North Bengal for 3 years for every category and came up with strategies to extend our reach in different districts of North Bengal for generating new business opportunity4) DIGITAL MARKETING: Created a cost effective digital marketing plan for brand The Telegraph to engage with 18-45 year old people in Calcutta -
Summer InternCummins Inc. Apr 2015 - May 2015Gurgaon, India1) Assessed potential growth of the oil and gas segment for the North Zone2) Visited customers such as Cairn Energy, Focus Energy, BPCL,IOCL, HPCL all over Delhi and Barmer to bridge the gap between potential sales and actual sales3) Received a pre-placement interview opportunity from Cummins on the basis of performance during summer internship
Archana . Skills
Archana . Education Details
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Marketing/Marketing Management, General -
89.08% -
Sardar Patel Vidyalaya, New Delhi
Frequently Asked Questions about Archana .
What company does Archana . work for?
Archana . works for Ht Digital Streams
What is Archana .'s role at the current company?
Archana .'s current role is Manager - Digital Specialist at HT Digital Streams I IIM Indore I University of Delhi.
What schools did Archana . attend?
Archana . attended Indian Institute Of Management, Indore, Delhi University, Sardar Patel Vidyalaya, New Delhi.
What skills is Archana . known for?
Archana . has skills like Powerpoint, Microsoft Excel.
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