Archana Reddy Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Leading product content strategy and community initiatives for India's largest bike-taxi platformProduct Innovation & Growth:Spearheaded content strategy for innovative Flexi Fare feature, significantly improving customer adoption through strategic content experimentsLed successful launch of Quick Book feature with optimised UX content, resulting in substantial user adoptionEnhanced customer experience through strategic content placement and engaging wait screensContent launched multiple verticals including cab services, food delivery, and B2B partnershipsCommunity Building & Research:Built and scaled robust customer communities across major citiesEstablished and grew captain community program from pilot to large-scale implementationFacilitated monthly community events combining engagement activities with feature testingContent Operations Excellence:Built and led high-performing product content teamImplemented automated localisation workflow, improving efficiencyEstablished agile content sprint cycles, enhancing feature launch velocityStreamlined collaboration across Tech, Data, Business, Marketing, Design, and Product teamsMajor Initiatives:Revamped captain onboarding flow, improving completion rates and retentionLed successful transition from commission to subscription model with innovative content strategySpearheaded content strategy for web application launch enabling cross-platform bookingOptimised cross-selling nudges and promotional content placementRedesigned earnings pages with transparent rate cards, enhancing captain satisfactionImplemented automatic order acceptance system with incentive structureInnovation & Process Improvements:Established comprehensive content playbook and style guidesCreated metrics-driven content experimentation frameworkDeveloped documentation system for user research insightsImproved TATs and SLAs through strategic process improvementsBuilt efficient vendor management system for content localisation

Bengaluru, Karnataka, India

Developed live content workflow processes and standard operating procedures (SOPs) to optimize content creation and delivery.Worked on creator acquisition and community growth strategies, helping scale the content ecosystem and drive engagement.Supported the execution of content strategies that contributed to the rapid growth and success of the platform.

Bengaluru, Karnataka, India

Created and executed content workflows and SOPs for live and short video content, ensuring smooth content operations and high-quality output.Successfully acquired 12K creators in 3 months through strategic content and creator campaigns, expanding the platform’s creator base.Scaled live game content from scratch to 40K participants and revamped the short video content, growing the user base from 0 to 300K.Launched and managed live game sessions, scaling from 0 to 10K per month, and improving user retention through engaging content and community initiatives.Managed and mentored 16-person teams of Key Account Managers, Moderators, Operations, and Data Analysts to ensure smooth day-to-day operations.Implemented new game designs monthly, driving continued interest and engagement.Contributed to product and growth marketing strategies, successfully lowering the Customer Acquisition Cost (CAC) from INR 25 to INR 11.Led creator acquisition strategies, onboarding influencers and creators from 100+ colleges across India, increasing content generation and platform visibility.Managed the launch of multiple language versions, and innovated content personalisation, including shop content, leading to increased user engagement and growth.

Bangalore

Implemented scalable content strategies across organic and user-generated content, driving brand awareness, engagement, and traffic in Tier-2 and Tier-3 segments.Led a team of 25 content and community managers across 8 languages, creating high-impact content for users in diverse geographies.Grew the platform’s user base by increasing MAU from 300K to 8.9M and DAU to 1.5M in one year through personalized content strategies and effective cross-functional collaboration.Reduced Day 0 app uninstalls by 60% by experimenting with various content categories and types.Decreased Customer Acquisition Cost (CAC) by leveraging push notifications and tailored content for new users.Managed over 800 influencers, including micro, mini, and macro influencers, which resulted in a 73% increase in retention rates and extended average user engagement times.Led content moderation initiatives to ensure quality and adherence to platform guidelines, fostering a safe and engaging environment for all users.

Bengaluru, Karnataka, India

Managed content and community engagement across regional languages, fostering active participation and collaboration from users and creators.Led the hiring, training, and management of Key Account Managers (KAMs) to handle relationships with creators and users effectively.Created and managed campaigns targeting specific communities, increasing brand awareness and engagement.Analyzed feedback from the community and worked cross-functionally with internal teams to optimize product features and content offerings.Coordinated influencer partnerships and led regional influencer projects to increase platform visibility and user engagement.Ensured compliance with content safety and security regulations, while managing content moderation and addressing violations promptly.

Bangalore

Monitored and reviewed advertisements on the platform to ensure compliance with guidelines and policies.Collaborated with the legal and risk management teams to investigate fraudulent activities and took necessary actions.Provided feedback on content and platform policies to improve the user experience and protect brand integrity.

Bengaluru Area, India

Ensured the high quality of subtitles translated into English and multiple Indian languages for clients like Netflix, Amazon Prime, and Hotstar.Led a team of 6 members, ensuring quick turnaround times while maintaining content accuracy and quality standards.Managed the quality control process to guarantee client policy adherence, ensuring all deliverables met specific language and formatting guidelines.Collaborated closely with internal teams and clients to resolve any content-related issues, achieving a high client satisfaction rate.Conducted detailed quality audits to continuously improve processes and ensure the final output met the highest standards of linguistic and technical accuracy.

Hyderabad, Telangana, India

Provided technical support for Electronic Warfare Systems, focusing on the Attack, Protect, and Support aspects of the systems.Assisted in the testing, maintenance, and development of electronic warfare systems used by the defense sector, contributing to the protection and strategic capabilities of the country.Collaborated with senior engineers in the design and implementation of cutting-edge technology for defense applications.Conducted troubleshooting and provided technical solutions for various challenges related to electronic warfare systems, ensuring systems were operational and met stringent performance standards.Gained hands-on experience in advanced electronics and communication systems, contributing to national defense projects.