Alison Charles-Dunaj Email & Phone Number

Mosinee, WI, US

• Manage and execute the Kolbe brand strategy and marketing communications plan.
• Oversee Kolbe brand, its image, message and position in the market(s) with consistent communications and design within all mediums.
• Manage advertising plan including print, digital and social.
• Maintain brand identity guidelines to ensure all brand strategies meet objectives.
• Participate on internal product teams and offer a marketing perspective.
• Maintain advertising budget.

• Developed digital and print marketing plans to drive growth and retention in core and adjacent markets.
• Developed and executed multi-media campaigns, including all digital platforms, print and media relations to accomplish stated goals and objectives.
• Lead the creation and implementation of brand story telling across all marketing channels.
• Created and managed print and digital assets to be easily utilized.
• Spearheaded video and photo projects including podcasts and webinars.
• Created and managed marketing promotional calendar and schedules.

• Supported marketing team in development of both digital and print marketing initiatives.
• Created and deployed digital and print content for company website, email, social, blog, magazines, newsfeeds, video and other media outlets.
• Created graphics for both digital and print media in addition to producing content for tradeshows and other events.
• Proactively recognized digital/mobile user experience and improved website to provide the best possible user experience.
• Leveraged analytics reporting to deliver insight to management and drive business responses.
• Collaborated with both internal and external teams to develop and execute plans for all marketing channels and events.

• Assisted Head Coach to train volleyball team by providing technical, non-technical and administrative support.
• Organized and managed an effective high school volleyball program in association with Head Coach.
• Assisted and provided guidance to all volleyball players on court and ensure players receive adequate professional support.
• Assisted Head Coach to maintain equipment inventory for volleyball.
• Provided guidance and counseling to student-athletes on athletic, academic and personal issues as required.

Rothschild, Wisconsin

• Assisted Head Coach to train volleyball team by providing technical, non-technical and administrative support.
• Organized and managed an effective high school volleyball program in association with Head Coach.
• Assisted and provided guidance to all volleyball players on court and ensure players receive adequate professional support.
• Assisted Head Coach to maintain equipment inventory for volleyball.
• Provided guidance and counseling to student-athletes on athletic, academic and personal issues as required.

Wausau, WI

• Fulfilled print/web design projects, including full site and mobile pages, emails, print collateral, and other projects as assigned.
• Arranged layout of graphics/copy and participated in creative project development based upon supplied guidelines and instructions, brand protocol, available space, knowledge of layout principles, and aesthetic design.
• Worked as a part of a team throughout the entire design process.
• Proofed each assigned project for quality and accuracy prior to proofing; presented design concepts to clients for approval.
• Collaborated with requestors/stakeholders to align project expectations.
• Followed a production timeline to ensure tasks are being completed by their scheduled due dates.

Wausau, WI

• Created Team Sales Sell to Win and VIP flyers in accordance to pre-established guidelines.
• Assisted in generating additional Team Sales marketing material as requested.
• Maintained a high rate of speed and accuracy while working in a fast-paced team environment.
• Participated in the creative development of additional assigned projects based upon pre-established guidelines, instructions and aesthetic design concepts (ex: catalog pages, marketing flyers & package inserts).

Wausau, WI

• Created vector artwork for screen printing applications and provided proper files for production.
• Generated accurate artwork proofs for customer approval and production use.
• Followed pre-established guidelines to ensure proofs adhere to Eastbay quality and branding standards.
• Proofed each order for quality and accuracy prior to submission for approval.
• Adhered to high accuracy standards.
• Generated Team Sales flyers and online web store images.

Cedar Rapids, Iowa

• Maintained professional relationships with clients throughout their wedding experience with organized files, phone calls, and written cards.
• Assisted brides throughout the wedding process with primary focus being on creating the entire look they want for their wedding. This includes completing their head to toe look, the wedding dress and bridesmaid sales.
• Worked to consistently meet sales expectations, goals, and creating a fun experience for brides.

Cedar Rapids, Iowa

Worked on graphic design projects like posters, magazines, giveaways (bags, cups, etc.), brochures, logos, t-shirt designs, and short videos for the Assistant Dean of Campus Life.

Cedar Rapids, Iowa

As an art major at Coe College, it is required to create an art exhibition during our senior year. Started by having a junior review in front of the art department of what direction we wanted to take during our senior year. Senior year responsibilities included: creating artwork, finding your "voice", having critiques throughout the year in front of entire.

Cedar Rapids, Iowa

• Coordinated all advertising for Homecoming events.
• Contacted Coe’s Director of Marketing/Public Relations to collaborate on PR efforts.
• Worked with all other chairs to meet advertising needs.
• Used a variety of methods to advertise: Facebook, Twitter, YouTube, Posters.

Cedar Rapids, Iowa

• Conceptualized and developed print/web design projects.
• Became familiar with Adobe Creative Suites. Assisted with social media sites.
• Designed and created student handbook, schedule book, new faces book, YouTube videos, and t-shirts.
• Helped organize and run orientation week with the student coordinator.
• Worked with the orientation coordinator to develop a budget for the giveaways to the new students.

Wausau, WI

Sold retail and souvenirs for the Wisconsin Woodchucks Collegiate Summer Baseball league at the ballpark every home game.

Bachelor Of Arts (B.A.), Fine/Studio Arts And Public Relations

Activities and Societies: Alpha Sigma Alpha, Track & Field, Cheerleading, 2012 Homecoming Public Relations Coordinator, Order of Omega

Education record

Activities and Societies: Volleyball, Track & Field, National Honor Society, FCCLA (Family, Career and Community Leaders of America)