Data-driven marketing and business strategist, with nearly 20 years of wide-ranging experience in digital marketing, healthcare and content industries; skilled at analyzing multiple data sources and identifying actionable insights on emerging consumer, media and industry trends; experienced manager of people; developer of integrated and innovative B2B and B2C digital marketing strategies for diverse clients, including J&J, Mars M&M’s, Applebee’s, PNC, Sanofi, Pfizer, Bristol Myers Squibb and others; consummate business builder and innovator; fluent Spanish speaker and writer. Areas of expertise: Integrated and Digital Marketing strategy, Enterprise Digital Governance, Social media and Influencer marketing, mobile marketing, marketing automation, regulatory consulting, consumer research, multi-channel/omni-channel integration and measurement, writing, pharma and medical device marketing, Life sciences marketing and technology, and multicultural marketing.
Listed skills include Digital Strategy, Digital Marketing, Integrated Marketing, Strategy, and 50 others.