With a passion for fashion, social impact, and creative entrepreneurship, I’ve built a dynamic career that blends storytelling, brand building, and a commitment to community empowerment.I began my journey in post-war Liberia, where I launched a small sewing factory that trained and employed women from poverty backgrounds. Many of these women earned their first paychecks through this venture, and together we created vibrant, contemporary clothing that blended traditional African prints with modern design. Our products gained international recognition, and in 2020, I expanded our reach by opening a retail store at Ponce City Market in Atlanta, where I honed my skills in customer service, retail management, and creating exceptional client experiences.Today, I’m channeling my experience into helping businesses unlock new revenue streams as a Brand Merchandise Specialist. I work with entrepreneurs and companies to conceptualize, design, and launch unique merchandise that resonates with their audience and elevates their brand. From ideation to execution, I’m here to guide clients through every step of the process, turning brand loyalty into beautiful, sellable products.Let’s connect if you’re ready to explore the possibilities of brand merch and take your business to the next level.
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ConsultantNorth HighlandAtlanta, Ga, Us -
Brand Merchandise SpecialistFreelance Nov 2024 - PresentUnited StatesAs a Brand Merch Specialist, I help entrepreneurs, creators, and businesses unlock new streams of income through purpose-driven merchandise. Leveraging my experience in fashion design, e-commerce, and brand building, I guide clients through the entire process—from conceptualizing unique, on-brand products to launching profitable merchandise lines.I specialize in helping brands that aren’t traditionally in retail find creative ways to expand their offerings, strengthen their community, and increase revenue through merch that resonates. Whether it’s designing custom apparel, accessories, or wellness products, I provide tailored strategies to bring impactful products to market, even with limited resources.Let’s transform your brand’s loyalty into beautiful, sellable products that generate passive income and enhance your audience’s connection with your story.
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Board MemberCordes Foundation Jun 2019 - PresentNy, Ny -
OwnerBombchel Oct 2020 - Nov 2024Atlanta, Georgia, United StatesMaking sustainable and ethical clothing from West Africa accessible to ALL! Highlighting Black Women makers and designers in the coolest place to shop in the South!
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Head Bombchel In ChargeThe Bombchel Factory Feb 2016 - Nov 2024Yes Transport Compound, Camp Johnson RdInitiated a digital and social media campaign to raise money to build a factory that trains and employs post-war/ post-Ebola survivors. Coordinate line sheets, designs, programming for less fortunate women, public relations materials and fashion week displays. Created a luxury brand from a third world country while incurring no debt, on my own.
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Co- Founder/ OwnerMango Rags Feb 2013 - Nov 2024Yes Transport Compound, Monrovia, LiberiaDesigned and renovated a retail outlet to sell my designs and the ethically made goods of local vendors to a mid-range and tourist market. Create marketing campaigns, train and manage a local staff.
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Video PresenterRolling Out Magazine Apr 2010 - Jan 2011I hosted red carpet and event interviews as well as a few special projects in order to dig deeper into entertainment broadcasting. -
InternWsb-Tv Jan 2010 - Apr 2010I learned the fundamentals of local news and began hosting and editing news packages. -
Air PersonalityGeorgia Tech Cable Network Jun 2009 - Feb 2010Host feature programming for campus network as in-field reporter and as anchor. Gained editing and script writing skills in order to produce and complete student news and interview pieces in their entirety.
Archel Bernard Education Details
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Science, Technology And Culture; Media & Management
Frequently Asked Questions about Archel Bernard
What company does Archel Bernard work for?
Archel Bernard works for North Highland
What is Archel Bernard's role at the current company?
Archel Bernard's current role is Consultant.
What schools did Archel Bernard attend?
Archel Bernard attended Georgia Institute Of Technology.
Who are Archel Bernard's colleagues?
Archel Bernard's colleagues are Marty Cordes, Rosa Barrios, Phionah Musumba, Olvido Isabel Duarte Rada, Funda Cordes Presidenciacordes, Manuel Acencio.
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