Mike Archer Email and Phone Number
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Passionate about helping businesses overcome the challenges of SEO and digital marketing. I also work with vacation rental managers to improve their direct bookings by using digital marketing strategies. Having worked with several Fortune 500 companies on their digital marketing strategy, I’ve learned how to create strategies that drive results. ➤➤ WHO I HELP & HOW I’LL DRIVE MORE DIRECT BOOKINGS!It’s become fairly common that property managers are struggling with the growing costs of relying on OTAs as their primary source for bookings. As the big OTAs fight over the market, the property managers (and their customers) are being left behind. That’s why I’m passionate about helping VRMs take back their bookings.◼ CUSTOMER RESEARCH & STRATEGIC SEO: First, we perform detailed customer research to truly understand their needs. Then we give your website a thorough inspection, unearthing hidden opportunities to increase search engine visibility - new customers WILL find you!◼ CONTENT MARKETING & DEVELOPMENT: Intel in place, my team creates a content marketing plan that capitalizes on newly-revealed traffic generating search terms. These plans are created to grow the online footprint of your property management business, ensuring customers find your best properties.◼ OPTIMIZE YOUR SALES FUNNEL: We take a deep dive on your traffic sources, analyzing each of their unique intricacies. From there, we remove roadblocks, simplifying the customer’s journey from “just looking” to “how can we book this property now?”➤➤ WHY ME?Since 2005, I’ve worked with hundreds of agency clients in several different verticals to improve their search engine visibility and increase their revenue several times over. With my diverse digital marketing background, I’ve been able to help many vacation rental property managers see the same successes using the latest growth strategies and innovative tactics.
Magnetic Strategy
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Co-FounderMagnetic Strategy May 2017 - PresentPhoenix, Az, UsWe're a digital marketing agency focused on helping vacation rental managers drive sustainable direct bookings. With a decades-long history in the vacation rental marketing business, we understand how to stand out in a sea of properties. Let us create a custom digital marketing plan for your company that will generate long term results for your business and drive more bookings.►►OUR DIGITAL MARKETING SERVICES:Search Engine Optimization:- In-Depth Keyword Research- Technical SEO Audits- Competitor Analysis- Gap Analysis- Implementation ServicesConversion Rate Optimization:- Analytics Analysis- Conversion Path Testing- Landing Page Testing- Design & Development- User Analysis & TrackingContent Strategy, Marketing, & Development:- Content Strategy Audits- Content Marketing- Content Development & Copywriting- Content Optimization►►If you or your team need to learn more about SEO, Conversion Rate Optimization, or Content Strategy let's connect! Send me a LinkedIn message or email me at Mike@MagneticStrategy.com to discuss your requirements.
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Seo ManagerYandy.Com May 2018 - May 2019Phoenix, Arizona, UsResponsible for e-commerce SEO operations including audits, optimization, content strategy, and reporting.Spearheaded interdepartmental communication between digital marketing department and social, development, merchandising, and customer service. -
Director Of SearchSitewire Nov 2015 - Sep 2017Tempe, Arizona, UsResponsible for the management, strategic direction, and revenue growth of clients within the Search Department.Speaker at BOLO Conference 2016 -
Director Of SearchEthology Feb 2014 - Aug 2015Scottsdale, Az, UsPrimary focus: Provide the direction and strategies necessary to deliver a constantly-evolving, best-in-class integrated organic search offering.Core Responsibilities:- Support revenue growth, by working with Sales, Marketing and Client Services teams- Responsible for providing the necessary strategy and direction to ensure integration with other departments & disciplines- Work with Search Team Manager(s) to ensure strategic direction is being disseminated to the Search Team- Lead and mentor the Search Team Manager(s) - Participated in the creation of marketing materials such as blog posts, Case Studies, webinars, POV’s- Constantly innovate on the products/services and processes of the Search Department- Maximize profits and margins through appropriate revenue growth -
Senior Manager Of SearchEthology Nov 2013 - Feb 2014Scottsdale, Az, UsCore Responsibilities:- Oversee day to day activities of the Search department.- Successfully managed department which was split between Scottsdale, AZ and Portland, OR.- Management and creation of department processes.- Management and creation of client deliverables.- Responsible for imparting SEO best practice knowledge to the Search department.- Responsible for training SEO team members.- Successfully handled several concurrent client engagements while in a management role.- Responsible for department resourcing and allocation on new Search engagements.- Work directly with Director of Search to complete new business pursuit presentations and RFPs.- Author of Search-related POVs- Responsible for direction and quality assurance of POVs written by Search team.- Conflict resolution between team members, interdepartmental issues and clients.Key Accomplishments:-Responsible for creating onboarding guide for new members of the Search dept which was later adopted by all other departments across the company.-Created onboarding guides for new members of Business Development and Client Services.
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Manager Of SearchEthology Nov 2011 - Nov 2013Scottsdale, Az, UsCore Responsibilities:- Oversee day to day activities of the Search department.- Successfully managed department which was split between Scottsdale, AZ and Portland, OR.- Responsible for evaluation and interviews of new hire candidates for the Search department.- Responsible for training all new hires to the Search dept on SEO best practices and the ethology approach/methodology.Key Accomplishments:-Created new hire training program for the Search department.-Created interdepartmental processes to increase productivity between departments.
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Search SpecialistEthology Apr 2011 - Nov 2011Scottsdale, Az, UsCore Responsibilities:- Responsible for the organic search growth of several clients.- Created and delivered reporting based on analytics data while providing insights to drive strategy.- Created, presented, and delivered client deliverables focused on improving SEO performance.- Tasks included: On page optimization (title tags, meta descriptions, headings, etc), backlink research, technical audits of client websites.
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Internet Marketing CoordinatorRingor Aug 2007 - Apr 2011Wilsonville, Or, UsSEOResearch, analysis and evaluation of competition and their link popularity and ability to win target keywords. Keyword research and expansion.On-page optimizations (META titles, desc, etc.), PDF, form, and landing page testing.SEO Evangelist - Trained owners and internal staff on aspects of SEM - SEO, PPC, and SMO.Extensive knowledge of SEO best practices including redirects, site architecture and page structure, robots.txt.PPCCreated, implemented, analyzed and managed paid search marketing campaigns in Google Adwords with overarching goal of increasing CTR & ROI.Defined goals, campaign creation, launch & tracking - daily management. Weekly/monthly custom reports; optimizations, trends, recommendations.Email MarketingManaged email marketing for 2 monthly campaigns and 2 periodic campaigns. Content creation, email design, newsletter promotion strategies and best practices and CAN-SPAM compliance. Responsible for reporting and tracking.SMO (Social Media Optimization) / Reputation ManagementCreated, maintained, promoted & interacted with fans/followers on Facebook Fan page & Twitter.Claimed, created, maintained several local search properties and product review sites for the company such as Google Places, InsiderPages and Yelp.Analytics/ReportingGoogle Analytics management, custom filter creation, off-site campaign URL tracking and reporting.Custom reports created for C-Level stakeholders outlining KPI (Key Performance Indicators) and recommendations.Advanced use of Excel, Word, Adobe CS3, Exact Target email software. -
Senior ConsultantArcher Strategic Alliances Jan 2005 - Jun 2007Primary contact for web design and Internet Marketing services marketed primarily to small businesses.Performed SEO site audits of client websites and negotiated level of service to be provided to prospective clients. Services included keyword research, competitor research and analysis, on-site optimization, link building, basic training of Internet Marketing.Website sales and basic website development and design.
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Computer ConsultantWebformix 2005 - 2007On-site computer technician for Webformix clients.Senior installation technician for long range wireless internet for rural communities.
Mike Archer Skills
Mike Archer Education Details
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Western Oregon UniversityComputer Science -
Cisco Networking Academy, Heald College, School Of TechnologyNetworking Technology
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Heald College, School Of TechnologyComputer Technology
Frequently Asked Questions about Mike Archer
What company does Mike Archer work for?
Mike Archer works for Magnetic Strategy
What is Mike Archer's role at the current company?
Mike Archer's current role is Vacation rental digital strategist committed to helping property management companies increase direct bookings..
What is Mike Archer's email address?
Mike Archer's email address is as****@****ail.com
What is Mike Archer's direct phone number?
Mike Archer's direct phone number is +150381*****
What schools did Mike Archer attend?
Mike Archer attended Western Oregon University, Cisco Networking Academy, Heald College, School Of Technology, Heald College, School Of Technology.
What skills is Mike Archer known for?
Mike Archer has skills like Seo, Google Analytics, Sem, Online Marketing, Organic Search, Social Media Marketing, Ppc, Google Adwords, Web Analytics, Analytics, Digital Marketing, Competitive Analysis.
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