Mike Archer Email & Phone Number

Phoenix, Az, Us

We're a digital marketing agency focused on helping vacation rental managers drive sustainable direct bookings. With a decades-long history in the vacation rental marketing business, we understand how to stand out in a sea of properties. Let us create a custom digital marketing plan for your company that will generate long term results for your business and drive more bookings.►►OUR DIGITAL MARKETING SERVICES:Search Engine Optimization:- In-Depth Keyword Research- Technical SEO Audits- Competitor Analysis- Gap Analysis- Implementation ServicesConversion Rate Optimization:- Analytics Analysis- Conversion Path Testing- Landing Page Testing- Design & Development- User Analysis & TrackingContent Strategy, Marketing, & Development:- Content Strategy Audits- Content Marketing- Content Development & Copywriting- Content Optimization►►If you or your team need to learn more about SEO, Conversion Rate Optimization, or Content Strategy let's connect! Send me a LinkedIn message or email me at Mike@MagneticStrategy.com to discuss your requirements.

Phoenix, Arizona, Us

Responsible for e-commerce SEO operations including audits, optimization, content strategy, and reporting.Spearheaded interdepartmental communication between digital marketing department and social, development, merchandising, and customer service.

Tempe, Arizona, Us

Responsible for the management, strategic direction, and revenue growth of clients within the Search Department.Speaker at BOLO Conference 2016

Scottsdale, Az, Us

Primary focus: Provide the direction and strategies necessary to deliver a constantly-evolving, best-in-class integrated organic search offering.Core Responsibilities:- Support revenue growth, by working with Sales, Marketing and Client Services teams- Responsible for providing the necessary strategy and direction to ensure integration with other departments & disciplines- Work with Search Team Manager(s) to ensure strategic direction is being disseminated to the Search Team- Lead and mentor the Search Team Manager(s) - Participated in the creation of marketing materials such as blog posts, Case Studies, webinars, POV’s- Constantly innovate on the products/services and processes of the Search Department- Maximize profits and margins through appropriate revenue growth

Scottsdale, Az, Us

Core Responsibilities:- Oversee day to day activities of the Search department.- Successfully managed department which was split between Scottsdale, AZ and Portland, OR.- Management and creation of department processes.- Management and creation of client deliverables.- Responsible for imparting SEO best practice knowledge to the Search department.- Responsible for training SEO team members.- Successfully handled several concurrent client engagements while in a management role.- Responsible for department resourcing and allocation on new Search engagements.- Work directly with Director of Search to complete new business pursuit presentations and RFPs.- Author of Search-related POVs- Responsible for direction and quality assurance of POVs written by Search team.- Conflict resolution between team members, interdepartmental issues and clients.Key Accomplishments:-Responsible for creating onboarding guide for new members of the Search dept which was later adopted by all other departments across the company.-Created onboarding guides for new members of Business Development and Client Services.

Scottsdale, Az, Us

Core Responsibilities:- Oversee day to day activities of the Search department.- Successfully managed department which was split between Scottsdale, AZ and Portland, OR.- Responsible for evaluation and interviews of new hire candidates for the Search department.- Responsible for training all new hires to the Search dept on SEO best practices and the ethology approach/methodology.Key Accomplishments:-Created new hire training program for the Search department.-Created interdepartmental processes to increase productivity between departments.

Scottsdale, Az, Us

Core Responsibilities:- Responsible for the organic search growth of several clients.- Created and delivered reporting based on analytics data while providing insights to drive strategy.- Created, presented, and delivered client deliverables focused on improving SEO performance.- Tasks included: On page optimization (title tags, meta descriptions, headings, etc), backlink research, technical audits of client websites.

Wilsonville, Or, Us

SEOResearch, analysis and evaluation of competition and their link popularity and ability to win target keywords. Keyword research and expansion.On-page optimizations (META titles, desc, etc.), PDF, form, and landing page testing.SEO Evangelist - Trained owners and internal staff on aspects of SEM - SEO, PPC, and SMO.Extensive knowledge of SEO best practices including redirects, site architecture and page structure, robots.txt.PPCCreated, implemented, analyzed and managed paid search marketing campaigns in Google Adwords with overarching goal of increasing CTR & ROI.Defined goals, campaign creation, launch & tracking - daily management. Weekly/monthly custom reports; optimizations, trends, recommendations.Email MarketingManaged email marketing for 2 monthly campaigns and 2 periodic campaigns. Content creation, email design, newsletter promotion strategies and best practices and CAN-SPAM compliance. Responsible for reporting and tracking.SMO (Social Media Optimization) / Reputation ManagementCreated, maintained, promoted & interacted with fans/followers on Facebook Fan page & Twitter.Claimed, created, maintained several local search properties and product review sites for the company such as Google Places, InsiderPages and Yelp.Analytics/ReportingGoogle Analytics management, custom filter creation, off-site campaign URL tracking and reporting.Custom reports created for C-Level stakeholders outlining KPI (Key Performance Indicators) and recommendations.Advanced use of Excel, Word, Adobe CS3, Exact Target email software.

Primary contact for web design and Internet Marketing services marketed primarily to small businesses.Performed SEO site audits of client websites and negotiated level of service to be provided to prospective clients. Services included keyword research, competitor research and analysis, on-site optimization, link building, basic training of Internet Marketing.Website sales and basic website development and design.

On-site computer technician for Webformix clients.Senior installation technician for long range wireless internet for rural communities.

Computer Science

Associate In Applied Science Degree, Networking Technology

Associate In Applied Science Degree, Computer Technology