A graduate of the University of Tennessee at Chattanooga, John Archibald is the founder and CEO of digital marketing firm Resolution Promotions. The parent company of Resolution Sports, which was founded in 2008, Resolution Promotions is based at the Jersey Shore and services all areas of digital marketing for small businesses, mid-size companies, brands, influencers and professional athletes. Among the firm's areas of expertise are content strategy, website production, search engine optimization, social media management, video production and public relations.After graduating from UT-Chattanooga in 2003, Archibald became the PR Director for the Florida Firecats of arenafootball2, winning a league championship in 2004. He then made the move to New Jersey to continue his pursuance of the industry, working in such sports as professional lacrosse, indoor soccer, college athletics and semipro football before landing a job as the Director of Communications for the New Jersey Ironmen, a Major Indoor Soccer League club owned by the New Jersey Devils. He held that position from the team's creation in 2007 through its final season of operation in 2009.While working with the Ironmen, Archibald founded Resolution Sports LLC, and he picked up professional women's soccer team Sky Blue FC as a main client of the firm in 2009. He first served as the communications lead for the club from 2009-11 until the shutdown of Women's Professional Soccer. Resolution Promotions later reestablished its relationship with Sky Blue FC when the National Women's Soccer League was founded in 2013, and Archibald eventually served as the VP of Communications for Sky Blue FC until leaving the club in 2018 to place all of his focus on the expansion of Resolution Promotions, which had been experiencing a rapid growth of its client roster.Today, Resolution Promotions services a wide variety of small and mid-size businesses, in addition to brands and influencers. Archibald continues to expand his entrepreneurism outside of Resolution Promotions as well, most recently acquiring a minority ownership stake in LeGrand Coffee House and Knight Society.