- Engaging with users to understand their problems and needs- Running discovery sessions to uncover valuable insights and gather user feedback- Enhancing the product roadmap by integrating user feedback into the product roadmap to prioritize features and improvements.

A hard-tech smart-wearable start-up integrating digital art into physical jewellery using inbuilt micro-displays, smart phone connectivity and non-fungible tokens (NFTs.• Led company vision, strategy, product development, GTM, recruitment and digital marketing• Built and scaled a remote team of 5 and introduced product techniques such as discovery• Defined the product vision and built a new hard tech product (proof-of-concept)• Designed and launched an interactive user feedback form with over 10k submissions and fedthe data back into development• Strategised, built and executed a targeted social media marketing campaign producing 750kimpressions, 30k Twitter followers and over £12k+ of NFT sales over a 10-week period• Successfully shipped an Ethereum NFT collection (ERC-721a) with 100+ collectors / users• Managed relationships with stakeholders, partners, advisers and investors

Light Up Trails is an events startup in which I was responsible for managing 5 ventors across 2 sites.- Managed stock across 2 sites and 5 different vendors- Generated £120k+ in revenue over a 5 week period- Trained a team of 18 in quality control and bar maintenance - Handled supply chain issues, staff sickness and extreme weather conditions

A small film and music production company specialising in creatively communicating vision over product.• Designed and pitched 25+ unique productions • Led client discovery sessions to identify target market, create bespoke content and• achieve commercial goals• Produced original music in over 5 unique genres• Built and developed relationships with cross-functional teams and stakeholders with clients• Managed cash flow, company accounts and assetsMost proud of: Driving over 27k unique ticket sales (£875k) for a single client through our content