Archana Singh Email and Phone Number

Led the redesign and rebranding of the organization’s website to address inconsistent design patterns, improve visual coherence, and align with the organization’s mission and values.

Developed and fine-tuned key interfaces, including parent onboarding, home screens, progress dashboards, pricing models, and messaging tools, to create intuitive designs for parents and engaging experiences for children.

1) Crafted user-focused designs using digital illustration and layout software, prioritizing the needs andpreferences of target users to enhance overall experience.2) Designed impactful visual elements such as logos and icons that effectively communicated brand values and improved user engagement across various digital platforms.3) Developed intuitive layouts that combined color theory, imagery, and typography, ensuring a seamless and accessible user experience.4) Collaborated with clients and stakeholders to incorporate their feedback into design iterations, ensuring the final products met usability standards and project objectives.5) Created and optimized graphics and videos for the company’s website and social media channels, enhancing user interaction and information dissemination.6) Designed engaging presentations and marketing collateral for client meetings and events, focusing on clarity and user engagement to effectively communicate information.7) Utilized tools like Adobe Creative Suite to enhance visual appeal and functionality, resulting in a 25% improvement in user satisfaction and website aesthetics.

At Accenture, I worked for our client Citigroup in Gurugram, India, and I contributed to the enhancement of user experience for financial services, specifically focusing on credit card disputes. My role involved mapping system interactions through user flow diagrams, aligning workflows with business objectives, and streamlining processes. I conducted detailed analyses to identify improvement areas, spearheaded comprehensive test plans, and ensured rigorous testing aligned with development workflows. My leadership included managing high-visibility projects, mentoring junior testers, and facilitating knowledge transfer to improve project delivery quality.

At Accenture, I worked for our client Merck. Where I actively collaborated with cross-functional development teams, stakeholders, and user support groups. Gained a comprehensive insight of the Software Development Lifecycle (SDLC), including phases like requirement analysis, development, testing, deployment, and maintenance.