Archie Nandi Email & Phone Number

I conceptualize and lead global Go-To-Market (GTM) initiatives aimed at enhancing brand recall and generating leads through Above The Line (ATL), Below The Line (BTL), and Through The Line (TTL) channels. My responsibilities include overseeing and curating a variety of marketing collaterals such as brochures, datasheets, blogs, e-books, webpages, and newsletters for lead generation, nurturing, and internal communications. I plan, execute, and analyze internal campaign strategies to reinforce company culture and values, employing diverse marketing tactics including social media, email marketing, video marketing, content marketing, and leadership articles. Additionally, I define and curate comprehensive marketing communication plans—both internal and external—alongside sales enablement strategies. I also lead and strategize integrated event initiatives that focus on brand building, employee engagement, and lead generation

India

I am currently playing an instrumental role in collaborating and consulting with organizational functions and business leaders to substantially improve brand visibility, recall, value and lead flow ; through marketing communications, brand campaigns, social media marketing, media outreach and events; and demonstrating sound ability in leading business development functions for the organization.I am responsible for creating the brand and marketing communications strategy of the company and overseeing the seamless execution of the campaigns. Aligning business needs with marketing campaigns is an important part of my profile; hence collaborating with various internal teams to understand the business sentiment and then curating and monitoring compressive integrated strategies is vital for my role.

Noida Area, India

I have been responsible for enhancing brand visibility both internally and externally through brand campaigns, public relations, social media, and corporate communications. Additionally, I have ensured successful partnerships and alliances, overseeing the creation and delivery of comprehensive marketing and corporate communications, including press releases, media and TV interactions, advertisements, and other marketing collateral. I managed the creative production of marketing content—both online and offline—as well as events, from initial concept finalization to execution.

New Delhi Area, India

I managed end-to-end content creation, including strategizing, planning, and developing content alongside comprehensive social media plans. My role involved creating and producing world-class content for the web, social media, and video marketing to boost traffic, engagement, and lead generation. I planned and managed the blog, ensuring articles are optimized according to SEO standards. Additionally, I conducted market research to create targeted content for global customers, primarily in the USA, UAE, and Singapore, by analyzing market trends and statistics. I utilized platforms such as Google Search Console, SEMRush, WordPress, Rocketium, and Lumi5 to achieve these goals.

Advanced Certificate In Branding And Marketing Communications

Post Graduation, Masters In Political Science

Bachelor Of Arts (B.A.), Political Science

Isc