Back in the day, when you thought about production, you thought about TV ads—those that played during the IPL. That's where all the attention was.But times have changed. When ads come on TV now, we all instinctively open Instagram.Facebook ads aren't what they used to be. It's not 2010, where you could target multiple "interests," throw up a basic image ad with your product and a single headline, and get 100 Shopify purchase notifications.It's 2024! AI is taking over!Facebook wants you to use Advantage+ campaigns, and Google wants you to use Performance Max. They're basically saying, "Leave the targeting to us—we just need one thing from you: the ad creative!"And that’s something AI will never take over.With media buying becoming almost completely automated, creating ads that sell is the biggest lever to grow your brand. It’s simple: you make an ad that speaks to a target audience and gets them to click, and Facebook shows it to more people who clicked. Creative is your targeting!And that’s exactly what we do at Scroll Stop.We build Direct Response Video Ads that improve your ROAS on Meta. Scroll Stop is a blend of performance-focused creative strategists and vertical content production experts.Our ads have driven over ₹52 Cr in revenue for brands like Skore Condoms, Specsmakers, CRED, Frido, Phool, Ugaoo, The Sleep Company, Zlade, Ambrane, Setu, Sugar Fit, Wellbeing Nutrition, and 72+ other brands.If you want to scale your brand, improve your ROAS, and find out why every performance agency urges their clients to work with us, DM me—let's chat.