Archit Sinha Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

1) Responsible for operational excellence, store KPIs and P&L of around 20Cr+ annually of 20+ stores ofAllen Solly Prime across Karnataka, Tamil Nadu and Andhra Pradesh2) Leading a team of 100+ members across 3 states | Managing 10+ external stakeholders along with constant collaboration with various departments like Visual Merchandising, Product & Design, Buying & Merchandising, Marketing3) Responsible for end-to-end process of business expansion through new store openings involving market study, stakeholder management along with strategic and marketing planning

India

Aditya Birla Group Leadership Programs is the flagship leadership program of Aditya Birla Group and one of the top general management programs in the country, with the vision to build versatile next generation leaders through structured career pathways that will catapult them to the next stage of their careers.

Enhanced existing marketing and PR assets and created new long-term assets to build brand identity and improve brand salience for Jolie’s, a private member’s only club1) Conceptualized new brand assets like a brand book and a brand video which helped the business drive brand salience and equity while also improving positioning of each "Zone" of the club in the customer's mind2) Ideated, developed and executed marketing collaterals along with formulating an end-to-end marketing and communications plan to re-launch Jolie's in-house restaurant3) Developed a systematized feedback collection mechanism to collect relevant, actionable insights from luxury customers to drive re-visits and increase spend per visit4) Handled BAU activities by ensuring timely planning, creation and delivery of standard communication assets along with formulation of social media strategies and content

India

Identified and developed strategies to enable new value centres for all stakeholders (dealers, vendors, homeowners, UltraTech) on their home building B2B marketplace platform.1) Identified new potential stakeholders that could be onboarded to ultimately increase the sources of revenue for the business. Apart from identifying stakeholders like manufacturing partners, logistics partners etc. I also identified relevant features that would increase the functionality of the portal and would improve its adoptibility. This included end-to-end mapping of new features and processess like procurement, reverse auctioning, inventory management etc.2) I also worked with the product team to identify pain points of current users of the portal. This led to a re-design of key processes like the order builder, product descriptions (over 20k product descriptions supplemented with relevant keywords to improve understanding of product specification and filtering)3) Developed a 360° approach to transform UBS and develop experience centres to increase end user connect and expand scope of the business

India

Formulated E-commerce strategies to improve digital footprint of the brand and drove operational excellence through process reforms1) Introduced new practices to improve visibility of premium products and collections; revised guidelines for product shoots, PDP/PLP changes to improve product/collection retention2) Created new focused customer segments basis customer journeys and historic shopping behaviour to drive B2C sales; handled end-to-end campaign creation, validation and execution for September & October (Big Billion Days Shopping Festival)3) Extensive benchmarking of 10+ brand.coms and aggregators on 200+ parameters to highlight PODs & POPs on key parameters like price and discount structures, digital callouts, trending designs, website/apps best practices; Category focus: Footwear & Athleisure4) Process reform and categorization of detractor handling SOPs basis in-depth understanding of key life events in detractor digital journey facilitated through feedback analysis and telephonic interviewsIncreased B2C business average to ~10L across 4 months

India

Worked on designing a Go To Market Strategy for Johnson & Johnson Vision Care's Eye Care Portfolio 1) Discovered and derived relevant consumer insights through surveys, interviews and focus group discussions of 120+ users of related and complimentary products 2) Basis these insights and findings: - Developed from scratch an appealing product concept to highlight functional and emotional benefits - Devised a strategy to identify and develop relevant channels to ensure maximum product reach and visibility - Arrived at the best pricing strategy basis competitive analysis and incorporating brand equity and functional offerings3) Identified the correct segments and customer cohorts and by mapping out individual customer journeys developed a precision marketing plan combining online mediums and offline influencers

India

Worked on 2 projects during my Summer Internship, awarded a Pre-Placement Interview opportunity for the work done over the course of these projects. Project 1: Conducted an exhaustive study of the current loyalty scheme employed by Fevicol and redesigned it to suit the post-COVID environment and impact1) Conducted research through surveys and interviews of 170+ stakeholders (dealers, contractors and homeowners) to gauge:- Communication of schemes- Settlement of schemes- Post-COVID pain points and expectations2) Revamped the existing loyalty scheme reward structure and tier qualification criteria3) Devised the model, implementation plan and feature list for a new communication channel to improve adoption and clarity of communication while also reducing the man-hours needed for the entire process Project 2: Conducted a comprehensive market study of periphery areas to understand market opportunities, challenges and competitor presence 1) Conducted research through surveys and interviews of 110+ stakeholders (WSS and dealers) to understand - Product distribution- Order placement journey - Salesman engagement- Servicing challenges- Competitor product width and pricing2) Developed incentive schemes to increase the motivation of relevant stakeholders in these challenging areas along with changes in existing processes to improve and aid post-COVID recovery 3) Designed internal modules to drive the focus of company assets to these areas and ultimately increase business growth, brand salience and product usage in these areas

Master Of Business Administration - Mba, Marketing

Activities and Societies: - National Winners - ABG Avant Garde 6.0 - Second Runner's Up, ITC Interrobang?!, Pune Cluster - National.

Bachelor Of Business Administration - Bba, Marketing, Graduated - First Class With Distinction (7.82 Cgpa)

Activities and Societies: - Head - Marketing Department, for the flagship event of PIBA, 'Pratibha Mahotsav'.My work included designing.

High School

Activities and Societies: Captain, House Football Team. || Captain, House Kho-Kho Team. || Member, School Football Team. || Member, House.