Archit Arora Email & Phone Number

• Managing 19 Amazon Advertising accounts across Australia, the US, and India, with a combined annual spend exceeding $2 million.• Achieved a 21.1% sales increase and a 26.79% cost reduction for a US Med-tech brand within the first month of management.• Improved ACOS by 22% in two months for a US jewelry brand with over 300,000 products and a $50-$100K/month budget by conducting deep account analysis, keyword research, and implementing tailored strategies.• Oversaw campaigns for a high-end lingerie brand with a $48-$60K/month budget, consistently maintaining ACOS within the client’s target range of 20-25%.• Successfully launched and scaled an Australian popcorn brand, achieving a remarkable 1150% sales increase over two years through strategic advertising, A/B testing, keyword research, and targeted efforts to acquire new-to-brand customers.• Audited and optimized various brand accounts with monthly budgets exceeding $1 million, delivering improved performance and results.• Developed and executed a Walmart advertising strategy for a prominent US jewelry brand, surpassing the yearly total sales goal within the first 7 months.• Authored 30+ blogs focusing on niche topics like Amazon DSP and Amazon Marketing Cloud.• Executed Beta Programs related to Amazon Marketing Cloud (AMC), including managing client communications, collaborating with Amazon’s team, ideating and implementing strategies, monitoring results, and creating case studies for presentation to Amazon.• Generated presentations and monthly reports using Microsoft Excel and Tableau, providing clients with insights regarding monthly performance.• Created SQL queries based on customer requirements to extract desired insights from Amazon Marketing Cloud.• Tested and identified issues in new app features to enhance the customer experience.

• Managed Google Ads and Facebook Ads accounts for MedTech and FMCG brands.• Improved sales of recently launched products on Amazon through organic and ad sales optimization.• Analyzed customer behavior on website using Microsoft Clarity and implemented optimization measures.

Noida, Uttar Pradesh, India

• Developed a new Ad campaign strategy on amazon which gave a 25.58% increase in sales in a week with ROAS of 6.62.• By the above strategy, analyzed 5 months-old customer search term data and allocated the keywords to each campaign based on 4 key metrics - Conversions, ROAS, CTR, and Clicks.• Refined the above strategy by analyzing the campaigns every day and adjusting the biddings of keywords, the budget of campaigns, etc.• Assisted the Team Leader in creating the strategy for Facebook Ads for the Independence Day Sale which provided a good ROAS.• Researched and updated the listings with appropriate content and related keywords on various E-commerce platforms such as Amazon, Alibaba, and Indiamart which further helped in increasing the organic reach of the product.• Analyzed and delivered various reports such as Order reports, revenue reports, campaign reports, and sales reports weekly to the senior management.• Performed the competitor's analysis, by studying their strategies, approach, and post that modified it as per our requirements pertaining to the brand identity.

Member of R&D and Corporate Outreach Department. • Contacted the HRs and Founders of different companies for collaboration for Placements in our college.• Led a team of 3 members to make sure the task assigned was completed in a stipulated time.• Organized the Internship Fair on the College premises.

• Created campaigns for Google Ads.• Analyzed ongoing social media Ad campaigns.• Accomplished in-depth audit of the website and recommended the changes.• Executed competitive keyword analysis & researched keywords for various products.• Implemented occasional campaign of Facebook Ads on Valentine’s Day.

• Worked on On-Page and Off-Page SEO for the website.• Monitored and analyzed ongoing marketing campaigns through Google Analytics.• Analyzed and fixed Google Search Console errors.• Performed competitive keyword analysis.

Bachelor'S Degree, Statistics, 80%

Activities and Societies: Volunteer - NSS Placement Coordinator- Member of R&D and Corporate Communication - Pathways - The Career.

12, Maths, 95%

Activities and Societies: Volunteer - NSS