Archit Frank Email & Phone Number

Gurugram, Haryana, India

New Delhi, Delhi, India

Pre-App Launch:1. Collaborated closely with the founders to conceptualize and craft the brand identity and communication strategy2. Spearheaded the UI/UX team to redesign the Play & Explore section by adding gamification to improve customer journey3. Designed and strategized finance content for the Learn section of the app – Carousels, Infographics, Nuggets (Short videos), Crash Course (Long videos)4. Implemented Beta/CUG testing with the founder’s office to analyze app performance in a closed environment of 200+ usersStrategy & Marketing:1. Led the design & marketing for the app launch campaign #ShaukBinaShock and #AurKhilaoAurKamao to promote Hosted Contest feature of the app2. Collaborated on performance marketing with a ₹10-12 lakh monthly budget, achieving 200,000+ app downloadsSocial Media & Influencer Marketing:1. Executed digital marketing strategies, including SEO, social media, and content marketing. Analyzed campaigns, tracked KPIs, and delivered ROI-focused reports2. Led influencer collaboration to promote Hosted Contest feature, managed script development and negotiated Brand Content Ads. Achieved a 50% lower CPI and a 40% reduction in CPFDU3. Analyzed competitors' social media strategies for content, frequency, and ads to gain insights for developing effective strategies

South Delhi, Delhi, India

"Chai" is not just a beverage; it represents an essential part of life's rhythm. It has the unique ability to bring people together and initiate meaningful conversations. At our core, we believe that the best ideas emerge when individuals express themselves through dialogues.Our mission is to foster a creative culture for brands, which is an exceptional blend of strategy and design. In all our ventures, we infuse a touch of creativity because we firmly believe that unconventional ideas can only be realized by innovative minds.Our journey began with a team that collectively boasts more than forty years of experience gained at renowned global creative networks such as Ogilvy, JWT, DDB, Denstu, and DYR. We've successfully managed key product launches, executed strategic brand campaigns, and orchestrated large-scale events across diverse sectors, including FMCG, Telecom, Beverages, Hospitality, Travel, Automobiles, and F&B. Our extensive experience and passion for creativity drive us to create unique and impactful brand experiences.

Investor’s Clinic:Worked on integrated communication for Propfest in India, Singapore, and Dubai, utilizing radio, TV, newspapers, and ATL/BTL channels. Also managed Loan Clinic's design team for marketing collaterals and brandingManoharLal Jewellers:Handled the "Feel Like Royalty" campaign with a cohesive multi-channel marketing approach, integrating ATL/BTL channels

Bachelor Of Science (Bsc), Physics

Activities and Societies: Design Team.

12Th Grade, Science

Activities and Societies: Western Music Choir, School Cricket Team, School Basket Ball Team