Product portfolio Management, Price Structuring, New product Development, Brand Promotion & Digital Marketing : Overseeing less than 30k product portfolio in the Smartphone category, by driving market expansion through strategic product lineup planning and effective product positioning. And Maximizing sales and minimized losses by overseeing the product lifecycle, crafting effective pricing strategies to meet sales targets, and driving consumer awareness of the product.- Product… Show more Product portfolio Management, Price Structuring, New product Development, Brand Promotion & Digital Marketing : Overseeing less than 30k product portfolio in the Smartphone category, by driving market expansion through strategic product lineup planning and effective product positioning. And Maximizing sales and minimized losses by overseeing the product lifecycle, crafting effective pricing strategies to meet sales targets, and driving consumer awareness of the product.- Product Portfolio Management: Overseeing mass and mid-range smartphone portfolio in Smartphone Category which contributed to 1.2x growth YoY. - Product Profit & Loss Custodian: Designed customer-centric offers by analyzing the 3C’s - Customer trends, Competitive activities, and Company financials—to drive strategic alignment.-Demand Shaping and Drive market share-Marketing Communication and media spends: Designed customer marketing frameworks by leveraging a deep understanding of product USPs and managed brand performance metrics, including brand health indicators and customer feedback, to continuously refine strategies and maximize brand impact. Show less

**Product portfolio Management, Price Structuring, New product Development, Brand Promotion & Digital Marketing**: Managed and spearheaded marketing strategies for leading brands across the Biscuit, Confectionery, and Bakery categories, ensuring strong market presence and driving growth.- Product Portfolio Management & Product Development : Overseeing the entire product lifecycle, incorporating insights from market trends, consumer behavior, and competitive analysis-… Show more **Product portfolio Management, Price Structuring, New product Development, Brand Promotion & Digital Marketing**: Managed and spearheaded marketing strategies for leading brands across the Biscuit, Confectionery, and Bakery categories, ensuring strong market presence and driving growth.- Product Portfolio Management & Product Development : Overseeing the entire product lifecycle, incorporating insights from market trends, consumer behavior, and competitive analysis- Advertising & Promotion Effectiveness : Creating and executing comprehensive marketing strategies and campaigns across print, broadcast, and digital platforms to align products with customer expectations and strengthen brand credibility- Marketing Strategies and Plans : Identifying user personas and gaining insights into customer behaviour to develop product communication strategy and implementing the product’s value proposition to the target market.- Quality and Costs Improvement: Continuously exploring opportunities to enhance products, offerings, and packaging to sustain top-line growth and able to improve gross margin by 1.5% for overall portfolio- New Product Development : Leading product development from inception, emphasizing key features, business value, and customer needs. Show less

New Product Development, Brand Promotion, PR and Digital Marketing: Brand custodian for 3 verticals: Bread portfolio, & Confectionary portfolio & QSR “LA Americana” marketing activities and handling PR for Corporate:- Brand Strategy: Developed a short and long-term business plan for the brand that addressed product loopholes, new markets, and distribution strategy. Achieved 20% category revenue growth in 4 months by enhancing dealer base and end-user marketing collateral and programs… Show more New Product Development, Brand Promotion, PR and Digital Marketing: Brand custodian for 3 verticals: Bread portfolio, & Confectionary portfolio & QSR “LA Americana” marketing activities and handling PR for Corporate:- Brand Strategy: Developed a short and long-term business plan for the brand that addressed product loopholes, new markets, and distribution strategy. Achieved 20% category revenue growth in 4 months by enhancing dealer base and end-user marketing collateral and programs that promoted the value proposition- Marketing Communication : Developed and executed brand communication strategy across all platforms (digital multimedia, marketing/sales materials, trade shows, photoshoots and promotion (ATL & BTL)- New Product Development: Create NPD Calendar, Track market competition regularly to understand need gap with the help of marketing intelligence team- Digital Marketing: Developed multi-platform advertising campaign for the entrusted product portfolio-Public Relation: Developed and executed dynamic PR strategies aligned with organizational goals to enhance brand visibility and reputation Show less

Products Marketing Planning Experience: Accountable for Fena Detergent Powder & Personal Care Product “Famus Bathing Soap” pan India: - Product Marketing Planning : Formulated and implemented communications strategy for the entrusted products thereby creating awareness among the consumer- Trade Marketing : Developing and implementing multi- Operational task force for strengthening and enhancing the distribution of products to untapped markets across India. And developing trade… Show more Products Marketing Planning Experience: Accountable for Fena Detergent Powder & Personal Care Product “Famus Bathing Soap” pan India: - Product Marketing Planning : Formulated and implemented communications strategy for the entrusted products thereby creating awareness among the consumer- Trade Marketing : Developing and implementing multi- Operational task force for strengthening and enhancing the distribution of products to untapped markets across India. And developing trade incentive programs for the channel partners i.e. Stockiest, Wholesalers and retailers.- Brand Strategy and Communications Show less

Tactical Marketing Planning - Formulated and implemented communications strategy for the entrusted products- Developed innovative new packaging which is significantly easier for consumers to use and costs less; developed packaging graphics, thereby reducing cost of the product- Worked closely with sales team to develop and execute strategies for trade channel support (Retailers and Wholesale dealer) for the brand with reduced spending- Brand Management: ATL & BTL Planning and… Show more Tactical Marketing Planning - Formulated and implemented communications strategy for the entrusted products- Developed innovative new packaging which is significantly easier for consumers to use and costs less; developed packaging graphics, thereby reducing cost of the product- Worked closely with sales team to develop and execute strategies for trade channel support (Retailers and Wholesale dealer) for the brand with reduced spending- Brand Management: ATL & BTL Planning and Execution Show less