Closely monitors and analyzes sales volumes, market share trends and competitive activity. Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.· Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. · Coordinates product management and/or cost reduction projects with… Show more Closely monitors and analyzes sales volumes, market share trends and competitive activity. Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.· Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. · Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).· Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs. Show less

@ Successfully launched several Brands in Cardiac Market Clopitorva, Sustameto-R, Limandan, Twincal, Klorzid.@ Distinctively been the Core Team Member of Ahmedabad team for achieving the target.@ Proven track record as a motivator and productivity enhancer.@ Successfully rolled out robust PR and Media Campaign to sensitize the end users and create patient /consumer pull for cardiac CMEs@ Ensured maximum brand visibility and capture optimum market shares.@… Show more @ Successfully launched several Brands in Cardiac Market Clopitorva, Sustameto-R, Limandan, Twincal, Klorzid.@ Distinctively been the Core Team Member of Ahmedabad team for achieving the target.@ Proven track record as a motivator and productivity enhancer.@ Successfully rolled out robust PR and Media Campaign to sensitize the end users and create patient /consumer pull for cardiac CMEs@ Ensured maximum brand visibility and capture optimum market shares.@ Devising & implemented pre & post marketing activities for successful launching of new products like Twincal, Klorzid, Sustameto. Managing products in terms of prices, quality and new products and developing markets for the same.@ Identified and developed potential clients in the targeted markets/ industries and sectors ensuring maximum customer satisfaction by providing delivery on time.@ Devising and implementing strategies to manage receivables as per company’s credit norms.@ Supervised sales and marketing operations for achieving increased growth & top-line profitability.@ Driven sales initiatives to achieve business goals& helping the frontline sales team to achieve them.@ Provided guidance and support to the front-line team through target setting and reviewing measures.Maintained MIS for tracking performance.@ Formulated long term/ short term strategic plans to enhance operations in coordination with the macro plans of organization and the industry trends. Actively involved in setting up new units/ offices and initiating operations.@ Relationship management with various departments, ensuring smooth business operations. Show less

$ Established the Cardiac therapy portfolio. Major brands: Atorva ( Atorvastatin) Losacar ( Losartan).$ Instrumental contribution in making “Sustameto” the 1st largest prescribed brand.

# Accelerated the launch of VAXIFLU-S (first Indian H1N1 flu vaccine) with help of Marketing Team.# Mass sms & e-mailer campaigns targeted to doctors.# Done Key Project in vaxicare department: The scope of project was to evaluate the drivers and barriers among the doctors to use the swine flu vaccine in India during monsoon (july-augast 2010)- Survey of 40 Key Opinion Leaders across India- To evaluate the impact of PR Campaign on Swine Flu Vaccination- To… Show more # Accelerated the launch of VAXIFLU-S (first Indian H1N1 flu vaccine) with help of Marketing Team.# Mass sms & e-mailer campaigns targeted to doctors.# Done Key Project in vaxicare department: The scope of project was to evaluate the drivers and barriers among the doctors to use the swine flu vaccine in India during monsoon (july-augast 2010)- Survey of 40 Key Opinion Leaders across India- To evaluate the impact of PR Campaign on Swine Flu Vaccination- To identify the drivers and barriers towards vaccination among various specialty ( pediatrician, physicians, Pulmunologists etc)- To understand the critical factors responsible for buying behavior among physicians Show less