Archit Tewari Email & Phone Number

Singapore

Kuala Lumpur, Malaysia

I work with market teams across Asia-Pacific region (including China, India, Japan, Australia) and lead the Buying Performance Accountability & Buying pitches function. My key tasks are to make sure that client contractual KPIs are met using a set of tools like pre-planning, benchmarking, and a strategy to achieve, followed by auditor management. I also work on regional/global buying pitches and help markets to develop a winning offer. Additionally, we are also responsible to make sure that the media value to client is maximized.

Kuala Lumpur, Malaysia

Lead Buying performance Accountability function for key regional/global clients and ensure that all buying / pricing commitments are met across clients / markets. Onboard new clients and set up their accountability projects within APAC team. Lead Buying pitches function and manage global/regional pitches with intelligence, benchmarking, optimizations, risk assessments & conversation management, followed by successful submissions to auditors/clients as required.Train / prepare local markets and internal resources as required to ensure knowledge transfer and team growth.Clients: Dyson, J&J, Nestle, BMW, Carlsberg, LEGO, Sony pictures, RB, LAZADA, Telenor

Kuala Lumpur, Malaysia

Lead Buying performance Accountability projects for Carlsberg, LEGO & Air Asia accounts (USD 100 MN+) and play internal consultant role on J&J & BMW clients (USD 100MN +). My main task was to fulfill contractual buying targets without penalty and set up end to end accountability process, which included understanding commitments, preparing a plan to achieve, continuous tracking, course correction and result validation with media auditors like Ebiquity & Accenture. I worked closely with the local teams and key stake holders in regional / global teams to ensure that all KPI's are met. On buying pitches part, I actively supported global/regional teams with pitch intelligence, benchmarking, optimizations, risk assessments & conversation management, followed by successful submissions to auditors/clients as required.

Kuala Lumpur, Malaysia

Managed Buying performance Accountability for Johnson & Johnson, Reckitt Benckiser, Sony, Clorox & Cerebos accounts (USD 125 MN+) for APAC markets and support on regional/global buying pitches.Supported global accountability process for global clients by understanding target settings and contractual clauses followed by monitoring, result calculation, managing auditors and clients.

Gurgaon, India

Handled activities worth 50 Mn. USD during my tenure on brand Pepsi.Responsibilities: Manage media KPIs of Pepsi, Atom & Pepsi MTV IndiesStrengthen client relationship and drive innovation planning by engaging all verticals of Group M systemProvide strategic media solutions towards business problems using Mindshare & industry tools like Mind Reader, Loop Room, TGI, Clear Decisions, M-Allocator, Journey Planner, AV Reach builder etc.Control CPRPs & implementation of all media plans within annual targets to drive efficiencyBuild revenue opportunities across Non TV media & work closely with ESP team to tap soft opportunities.

Gurgaon, India

Worked on Maruti Suzuki India Ltd. Account as a planner & analyst.Special Project: Maruti Audience Meter (MAM) Research initiative on consumer’s’ media consumption data, conducted across Auto dealerships in 35 cities. Manage the MAM tool for a year and ensured successful roll out of the tool in 35 cities.

B. Tech., Electronics & Communication Engineering

Activities and Societies: Managing Head - College Dramatics Society (2007-09) Convener & Advertising Head: Youth Creativity Camp –.

Intermediate

High School