As the New Business Development Lead at Hlengani Associates, a renowned reputation management company, Archy drives business growth, fosters innovation, and enhances brand development through sophisticated communication strategies and stakeholder engagement.Archy Hlahla is a certified Public Relations Practitioner and Media Relations expert, with a proven track record of effectively aligning reputation management and communications strategies to meet the needs of both large and small businesses/organizations. His expertise lies in selling insights and driving impactful results in the field of PR and communications.In his previous position as a senior account executive, he successfully managed a variety of intricate communication projects for numerous clients. These projects involved establishing relations on behalf of clients with both traditional and online media houses, developing content, selling it to the media and ensuring clients receive coverage as well as conducting business intelligence exercises, design work, digital and social media management, planning and executing webinars and virtual events. Archy is deeply passionate about crafting and implementing engaging content and narratives that effectively highlight the values and vision of both his company and clients.