I am a proud military brat and veteran that has lived, worked, or served on every continent (except Antarctica—with no desire to tick that box). I enjoy writing, coaching, and telling stories that need to be told.I craft messages which engage, entertain, and educate my audience. I relish investigating and discovering what is troubling a brand's customers and prospects and then connecting with them via stories. They are written to explain how the brand can help them solve their problems in easily understandable and approachable ways. Voice of Customer is not just a marketing buzz phrase to me—it is EVERYTHING to me. VOC establishes the milieu and plot—driving the strategic and tactical direction for my workI've been telling stories for more than 30 years for companies and brands large and small, public and private, B2B and B2C. My work connects the audience with the brand by building rapport and understanding. I use whichever media makes the message accessible, fun, and relatable—all through the vehicle of a compelling, well-crafted story. Talk to me at ARClawson3@gmail.com or 262.402.2194.Specialties: Integrated marketing programs, internal communications, communications planning, marketing communications programs including advertising, global marketing communications integrated marketing strategies, SaaS, branding initiatives, collateral development, tradeshow and event management, lead generation, digital marketing, digital stewardship & governance, crisis communication planning and training